A call to action (CTA) is a phrase used to capture a visitor's attention and motivate them to take action by clicking a specific button or purchasing an item.
A good CTA can significantly improve your conversion rates, but writing it perfectly takes time, practice, and creativity… a lot of creativity!
If you're not a pro at writing call-to-action phrases yet, don't worry, we've got you covered!
Let's dive in!
What is a call to action in marketing?
A call to action in marketing is a message that prompts visitors country email list to do something, whether it's clicking a button, subscribing to your newsletter, or purchasing something.
Its main objective is to convert visitors into customers.
Whether you write a blog post, an email marketing message, or a text-based landing page, you need to have a call to action or CTA to increase your chances of converting those readers.
It is important to remember that CTA buttons or goal-oriented texts should not simply be copied and pasted. Rather, they should be customized for each page and be unique to each page's goal.
What are the types of call to action?
There are multiple forms of call to action and some of them are more popular than others, depending on the company and its objectives:
1. CTA on landing pages
2. CTA in emails
3. CTA on social media
4. CTA in blogs
5. CTA for mobile applications
6. CTA in pop-ups
We'll see how successful businesses use this simple yet powerful marketing tactic to convert thousands of visitors and grow their brands.
1. CTA on landing pages
Many brands use landing pages to capture potential customers, encourage online purchases, and improve customer engagement.
However, the best landing pages are not just about aesthetics, but a combination of great images, a clear message and strong calls to action.
Call-to-action phrases on landing pages can make or break your marketing campaigns.
For example, if your landing pages are beautifully designed, mobile-friendly, and have bold colors, but your call-to-action phrases aren't precise, it can turn off the reader and even turn them off from your brand.
However, if your landing pages are a little more basic and minimal, then your call-to-action phrases need to be precise to motivate your visitors and get them to convert.
2. CTA in email marketing messages
More and more small businesses are embracing the power of email marketing to build relationships and promote their products or services.
Email marketing messages combined with vital call-to-action phrases can give you a steady stream of leads that you can nurture and convert into customers.
CTA buttons or CTA texts in an email should stand out from the rest of your message. In addition to this, they should be designed in a way that draws the reader’s attention.
Otherwise, you may get a poor click-through rate and conversion rate.
3. CTA on social media
Social media is one of the best ways to gain exposure, generate leads, and engage with potential customers .
However, it's not always easy to get people to click on your CTAs because social media is often referred to as disruptive marketing.
So, if you want to convert your social media traffic, you need excellent creative skills to get readers to stop looking at that cute puppy photo and click on your CTAs.
4. CTA in blogs
Blogging is a fantastic way to increase your brand exposure, grow your audience, scale your business, and start new relationships.
If you want to convert readers into subscribers or customers, your content must be high quality – otherwise, who will want to buy from you if your content is rubbish, thin, or boring?
After creating super valuable content that resonates with your readers, don't forget to add some powerful CTAs in multiple prominent places.
5. CTA in mobile applications
If you run a mobile app and want to convert your free users , you need to make sure your CTA phrases are top of mind for your target audience.
It may seem small, but if you have a compelling, attention-grabbing CTA that gets your current users to click, you can convert them into lifelong customers.
6. CTA in pop-ups
Pop-ups are an effective marketing tool that should contain great headlines and call-to-action phrases. If a visitor clicks away from the pop-up, you may miss out on the opportunity to convert them.
Therefore, the title and CTA must be strong enough to keep them interacting with your brand.
You need to be creative with your call-to-action phrases to increase your conversion rate and stand out from the crowd.
It's not just about writing any call to action phrase like "Click here now" or "Buy now".
You need to be creative and use a call-to-action sequence to maximize conversions and sales.
A call-to-action sequence is a series of CTAs placed throughout your marketing message.
Each CTA urges the reader to take one more step at each step of their journey towards conversion. Let’s see how you can create an irresistible call to action that converts.
What makes a good call to action?
A great call to action should differentiate itself from its competitors and stand out. It should also be personalized, so that it works at the visitor’s level.
The most successful calls to action are often those that are easily memorable (after all, you want your customers to take action).
Therefore, every CTA sentence or phrase used in your marketing campaign should have a memorable hook or phrase that stands out above the rest.
Therefore, being able to capture the attention of visitors in the first place.
What do great call-to-action phrases have in common?
Writing calls to action is not just about perfect wording but also about the structure and tone of your copy.
People drawn to a particular product may do so for a number of reasons, whether it be its aesthetic appeal or an emotional connection associated with the brand.
Let's look at the characteristics of a great call to action.
