And then similarly, when you're positioning
Posted: Wed Dec 18, 2024 6:54 am
Now, the problem with this is that while it sold very well, again, it's speaking to that wrong audience. Now, as we're moving up market, it means our price point is changing and the biggest challenge here is to do two things. One, you need to make sure that that crowd of motivated entrepreneurs, people who have ideas, people who have a little bit of savings, realize that they need to aspire to work with you. They can't just throw $5,000 at a project and build the next Amazon, for example.
you want to be showing that, hey, if you're a big netherland whatsapp number company and you're coming to work with us, you will have the support, the structure, the processes, the experience that you are deserving of being a large company. You're not just hiring a ragtag bunch of misfits, you are hiring a very professional, sleek outfit.
So what does this look like into the call to actions? Ironically enough, you end up selling against yourself in the call to actions. You end up putting up front, hey, minimum engagement is $150,000. If that's not right for you, here's some other resources. You're constantly directing people to other places and making them raise their hands saying like, "Yes, I've got enough money to deal with you guys. Yes, I've got a comprehensive development plan. Yes, I have a clear roadmap of when this feature, when this app, when this application, software, whatever it is, needs to launch and by when and why I need to do that."
And so by constantly pushing the prospect to, in a way, filter themselves out, you end up getting a very small number, but a very highly qualified number of people who are raising their hand saying, "Yes, I can work with you." Because that is the number one thing in this high ticket type of selling, especially in B2B, you need to avoid, making sure that your sales team doesn't have to spend as much time with the tire kickers.
There'll always be some, that's always a case, but if anything, that is your number one job as a B2B marketer, because if you think about it, I can get the contact details of almost anyone in the United States. It is not hard. There is plenty of software out there that does this. So if I can get the access to the lead, really, then I need to make sure that the lead is good for us. Do they have a need? Is it a priority for them? All of these extra aspects are so critical before they even come in to that call to action.
you want to be showing that, hey, if you're a big netherland whatsapp number company and you're coming to work with us, you will have the support, the structure, the processes, the experience that you are deserving of being a large company. You're not just hiring a ragtag bunch of misfits, you are hiring a very professional, sleek outfit.
So what does this look like into the call to actions? Ironically enough, you end up selling against yourself in the call to actions. You end up putting up front, hey, minimum engagement is $150,000. If that's not right for you, here's some other resources. You're constantly directing people to other places and making them raise their hands saying like, "Yes, I've got enough money to deal with you guys. Yes, I've got a comprehensive development plan. Yes, I have a clear roadmap of when this feature, when this app, when this application, software, whatever it is, needs to launch and by when and why I need to do that."
And so by constantly pushing the prospect to, in a way, filter themselves out, you end up getting a very small number, but a very highly qualified number of people who are raising their hand saying, "Yes, I can work with you." Because that is the number one thing in this high ticket type of selling, especially in B2B, you need to avoid, making sure that your sales team doesn't have to spend as much time with the tire kickers.
There'll always be some, that's always a case, but if anything, that is your number one job as a B2B marketer, because if you think about it, I can get the contact details of almost anyone in the United States. It is not hard. There is plenty of software out there that does this. So if I can get the access to the lead, really, then I need to make sure that the lead is good for us. Do they have a need? Is it a priority for them? All of these extra aspects are so critical before they even come in to that call to action.