5. Identify the topics
Posted: Wed Dec 18, 2024 7:18 am
Once the law is made, the problem is found. That's what they say, right? Well, in the world of content there is no exception. Once you understand the keywords, all you have to do is write down the queries and understand how to organize them by finding any topics to cover.
6. Determine the type of content
At this point you have to connect the dots, like indian mobile number database detectives in American movies who use those threads and weave them in strategic points on the map. You know where you want to go, you've understood who is supposed to take you there (the customer), you've discovered what information they need and so all you have to do is ask yourself: how can I make the details they need accessible to her or him? I'll give you an example: if I were creating content for a buyer persona who spends a lot of time in the car, I would perhaps create podcasts, at least for the TOFU phase. I would keep them company while they travel and bring water to my mill.
7. Work on the content
You thought the hardest part of the game was over? Oh no! Now you have to sit down at your desk and start creating.
8. Publish them
Well, need I say more? You don't want to keep that content in your corporate cloud!
9. Distribute them
As above. Publishing them without adequate content curation allows you to go, but very slowly. Social media in B2B is useful !
10. Monitor
Sit down and wait a little, but really a little. Then start counting the results. Keep an eye on the KPIs you identified before and see. If it went well, all you have to do is toast. Otherwise, I don't know, do some sport, relax and get ready to get back to work.
In 10 steps, the game will be done. At this point, all that remains for me to do is wish you good work and of course don't be afraid to tell me how it's going. A quick chat can give rise to so many ideas.
6. Determine the type of content
At this point you have to connect the dots, like indian mobile number database detectives in American movies who use those threads and weave them in strategic points on the map. You know where you want to go, you've understood who is supposed to take you there (the customer), you've discovered what information they need and so all you have to do is ask yourself: how can I make the details they need accessible to her or him? I'll give you an example: if I were creating content for a buyer persona who spends a lot of time in the car, I would perhaps create podcasts, at least for the TOFU phase. I would keep them company while they travel and bring water to my mill.
7. Work on the content
You thought the hardest part of the game was over? Oh no! Now you have to sit down at your desk and start creating.
8. Publish them
Well, need I say more? You don't want to keep that content in your corporate cloud!
9. Distribute them
As above. Publishing them without adequate content curation allows you to go, but very slowly. Social media in B2B is useful !
10. Monitor
Sit down and wait a little, but really a little. Then start counting the results. Keep an eye on the KPIs you identified before and see. If it went well, all you have to do is toast. Otherwise, I don't know, do some sport, relax and get ready to get back to work.
In 10 steps, the game will be done. At this point, all that remains for me to do is wish you good work and of course don't be afraid to tell me how it's going. A quick chat can give rise to so many ideas.