Affiliate Marketing for Beginners: A Step-by-Step Guide
Posted: Wed Dec 18, 2024 7:20 am
Did you know that 80% of brands already have affiliate programs? In addition, spending on affiliate marketing is expected to skyrocket by around 10% in the coming years.
These are the results obtained by the Mediakix marketing agency , based in the United States.
Marketing experts are already completely dependent on content marketing to achieve interesting profits with a given investment in the campaign.
If you haven't started your campaign in this type of marketing yet, or don't even know what it means, in this article I'll teach you everything you need to know.
What is affiliate marketing?
Affiliate marketing is a strategy that specializes in promoting or selling third-party products or services, and in which the agreed conversion is rewarded: which can be a purchase, a click on a link, generating leads, traffic, subscriptions, etc.
For example, if the objective is sales, if the promotion is successful (and the user ends up buying or contracting), the affiliate receives a commission.
Most commonly, commissions refer to a percentage of the sales price. We could also be talking about a fixed amount.
It will all depend on the product or the company.
The higher the price of the product being sold, the more attractive the commission will be.
What elements are involved in affiliate marketing?
In affiliate marketing there are four key elements:
The seller : The business or person who has a conversion goal.
The affiliate or promoter : uses their channels, audience and authority to boost their collaboration.
The consumer : the end user who converts thanks to the affiliate's actions.
The link with UTM parameters : to track the action and know which affiliate the user comes from.
Benefits of Affiliate Marketing
This strategy creates a win-win situation. Both parties win:
The seller
Greater reach : Affiliates help a brand reach new audiences that it might not have reached on its own.
More credibility: the contributor shares his community, but also his credibility. Introducing yourself is not the same as being introduced.
Low risk : You only pay for what you convert.
You gain valuable insights from interacting with new audiences who are interested in your project.
The affiliate
You get paid for your results.
Generate passive income once campaigns are running.
Easy management: you don't have to worry about processes such as kuwait whatsapp number data logistics or customer service
Risks of affiliate marketing
Both sides must be careful when choosing their alliances, as both sides' reputations are at stake.
For example, promoting low-quality products hurts the affiliate. Similarly, choosing an affiliate that is not aligned with your values can impact your brand awareness.
How does affiliate marketing work?
Let's see with an example how this strategy works:
First, the parties agree on the collaboration and set the objectives to be met, the conditions of promotion and remuneration.
The seller provides a tracking link or code to the affiliate to monitor the action, measure the results and know who to attribute the success to.
The affiliate begins the dissemination process , which can be organic or paid. He uses his communication channels, such as a blog, social networks, or email marketing, to recommend the product, subscription, download… and persuade his followers to take a certain action.
When someone clicks on the affiliate link and converts, the affiliate earns a commission based on a percentage of the sale price, a flat fee, or whatever is agreed upon.
Cash Out Time : Fees are paid once the purchase is confirmed and the cash back period has ended, ensuring the transaction is not reversed.
Types of affiliate marketing
Affiliate marketing is very versatile. It is possible to find different types that can perfectly adapt to the campaign you are creating.
Each producer will have to choose the type that best suits their type of product and the goals they hope to meet.
These are the 5 most common types of affiliate marketing.
CPA or Cost per Action
CPA is based on the fact that the affiliate will only receive compensation if the user clicks on the link and performs a certain action on the new page they have reached.
Actions can vary greatly: from registering, to purchasing, to requesting a quote or more information, etc.
For a CPA strategy to be effective, it may not be enough to simply advertise it. Affiliates may need to use their influence and additional resources to spread the word about the benefits of the product.
CPC or Cost per Click
The affiliate will receive the commission in the event that the customer simply clicks on a pop-up, banner, or any other type of advertising.
To do this, the affiliate will be responsible for publishing it on a site of their own, such as a blog, their website, social networks, etc.
Typically, this type of campaign is not as profitable as a CPA for the seller, since it is easier to get a click than to take a certain action.
CPV or Cost per Sale
Through the CPV model, the affiliate will only receive the commission when they share a link, the buyer accesses it and the sale takes place.
A good example can be found in the Amazon Affiliates program. When the affiliate registers in it, he will be able to generate links that have a commissi
These are the results obtained by the Mediakix marketing agency , based in the United States.
Marketing experts are already completely dependent on content marketing to achieve interesting profits with a given investment in the campaign.
If you haven't started your campaign in this type of marketing yet, or don't even know what it means, in this article I'll teach you everything you need to know.
What is affiliate marketing?
Affiliate marketing is a strategy that specializes in promoting or selling third-party products or services, and in which the agreed conversion is rewarded: which can be a purchase, a click on a link, generating leads, traffic, subscriptions, etc.
For example, if the objective is sales, if the promotion is successful (and the user ends up buying or contracting), the affiliate receives a commission.
Most commonly, commissions refer to a percentage of the sales price. We could also be talking about a fixed amount.
It will all depend on the product or the company.
The higher the price of the product being sold, the more attractive the commission will be.
What elements are involved in affiliate marketing?
In affiliate marketing there are four key elements:
The seller : The business or person who has a conversion goal.
The affiliate or promoter : uses their channels, audience and authority to boost their collaboration.
The consumer : the end user who converts thanks to the affiliate's actions.
The link with UTM parameters : to track the action and know which affiliate the user comes from.
Benefits of Affiliate Marketing
This strategy creates a win-win situation. Both parties win:
The seller
Greater reach : Affiliates help a brand reach new audiences that it might not have reached on its own.
More credibility: the contributor shares his community, but also his credibility. Introducing yourself is not the same as being introduced.
Low risk : You only pay for what you convert.
You gain valuable insights from interacting with new audiences who are interested in your project.
The affiliate
You get paid for your results.
Generate passive income once campaigns are running.
Easy management: you don't have to worry about processes such as kuwait whatsapp number data logistics or customer service
Risks of affiliate marketing
Both sides must be careful when choosing their alliances, as both sides' reputations are at stake.
For example, promoting low-quality products hurts the affiliate. Similarly, choosing an affiliate that is not aligned with your values can impact your brand awareness.
How does affiliate marketing work?
Let's see with an example how this strategy works:
First, the parties agree on the collaboration and set the objectives to be met, the conditions of promotion and remuneration.
The seller provides a tracking link or code to the affiliate to monitor the action, measure the results and know who to attribute the success to.
The affiliate begins the dissemination process , which can be organic or paid. He uses his communication channels, such as a blog, social networks, or email marketing, to recommend the product, subscription, download… and persuade his followers to take a certain action.
When someone clicks on the affiliate link and converts, the affiliate earns a commission based on a percentage of the sale price, a flat fee, or whatever is agreed upon.
Cash Out Time : Fees are paid once the purchase is confirmed and the cash back period has ended, ensuring the transaction is not reversed.
Types of affiliate marketing
Affiliate marketing is very versatile. It is possible to find different types that can perfectly adapt to the campaign you are creating.
Each producer will have to choose the type that best suits their type of product and the goals they hope to meet.
These are the 5 most common types of affiliate marketing.
CPA or Cost per Action
CPA is based on the fact that the affiliate will only receive compensation if the user clicks on the link and performs a certain action on the new page they have reached.
Actions can vary greatly: from registering, to purchasing, to requesting a quote or more information, etc.
For a CPA strategy to be effective, it may not be enough to simply advertise it. Affiliates may need to use their influence and additional resources to spread the word about the benefits of the product.
CPC or Cost per Click
The affiliate will receive the commission in the event that the customer simply clicks on a pop-up, banner, or any other type of advertising.
To do this, the affiliate will be responsible for publishing it on a site of their own, such as a blog, their website, social networks, etc.
Typically, this type of campaign is not as profitable as a CPA for the seller, since it is easier to get a click than to take a certain action.
CPV or Cost per Sale
Through the CPV model, the affiliate will only receive the commission when they share a link, the buyer accesses it and the sale takes place.
A good example can be found in the Amazon Affiliates program. When the affiliate registers in it, he will be able to generate links that have a commissi