Complete Guide to Professional SEO
Posted: Tue Dec 03, 2024 9:30 am
It’s amazing when you search for information and find what you want on Google, isn’t it? But in many cases, the websites you see on the first page didn’t get there by accident. They invested in professional SEO to help the search engine understand what the content is about.
Additionally, they did extensive research to find out how users prioritize specific topics so they could optimize their pages based on search intent.
Do you already know the details behind this professional SEO work? Don't worry! We'll present a complete guide with everything you need to know about the subject.
What is professional SEO?
To begin to understand what SEO is, we need to say that it is the acronym for Search Engine Optimization. This is the process of improving a website in a way that helps it rank better in search results when users search for specific words or phrases.
Characterized by its low cost compared to the results it can generate and by the strong work of content production , this is a fundamental strategy for the success of any digital marketing project.
In short, the work of professional SEO involves going beyond the basics, seeking to understand what your audience is looking for, producing quality content and delivering the answers they need, in order to increase the relevance of your brand.
What are the advantages of this technique for a digital marketing strategy?
Okay, we understand how professional SEO work works. But what are the benefits that this strategy can bring to the pool and leisure industry ? Let's take a look at the main ones:
Increase website traffic
Search engines like Bing, Yahoo!, and especially Google are the main source of traffic on the Internet. According to Search Engine Journal , around 93% of page visits come from search engines and search results.
To help increase the volume of people who arrive at your pages from these searches, SEO focuses on the titles and descriptions that appear in the results.
Therefore, optimized titles and descriptions increase the click-through rate and, consequently, generate traffic.
Generate quality traffic
One of the biggest advantages of SEO is that it is an Inbound austria business fax list Marketing strategy that, unlike traditional advertising channels, focuses on making it easier for your audience to find you when they want information.
Because it’s more customer-centric, professional SEO helps you generate qualitative, not just quantitative, traffic to your website. Instead of interrupting consumers while they’re watching TV or listening to the radio, it involves creating useful content and making essential information more accessible.
Then, when users who are ideally suited to buying from your business are ready to search for something related to your industry or your options for a specific type of product, they can find it on their own.
Not only is this much more convenient for consumers, but it also results in more qualified leads for you, which tends to impact the amount of sales you make.
Make low investments
Google’s organic rankings are based entirely on what the algorithm determines to be the best results for any given query. This means that once you create a page that is interpreted as a good fit for targeting users, it can continue to drive traffic to your site for months or even years.
But there’s one important detail: this is achieved at no additional cost. Of course, researching and writing high-quality content requires an investment. However, once you’ve committed the initial amount, there will be no ongoing expense to drive traffic to your content.
Sure, you may need to update your page every few months, depending on the nature of your topic. You may also need to make it even better if your competitors decide to use the same keyword. But when it comes to professional SEO, your place in the search results is free.
Increase brand recognition
One of the benefits of ranking higher in search results is increased brand awareness.
When your website appears on the first page of major search engines, especially Google, your potential customers are more likely to trust your brand when they search for a specific term over others with little online presence.
This is why small businesses that want to increase awareness of their brands should invest in SEO and start improving their rankings for key terms related to their business.
How important is it to map keywords?
When we talk about professional SEO, we need to highlight that keywords are one of the most important parts of the job.
Since the launch of the Hummingbird algorithm in 2013, Google has increasingly prioritized user intent over the terms they use. This means that it is essential to map out what your audience is searching for.
Typically, keywords are related to your market and your products and/or services. For example, if you manufacture “vinyl pools,” you might target terms like “small vinyl pools,” “how to clean vinyl pools,” and “how to make vinyl pools.”
When thinking about selecting the best keywords for your productions, you can count on great tools on the market, such as:
SEMrush
Ubersuggest
Keyword Planner (Google Ads)
Keyword Tool
With them, you can search for specific terms, identify the average monthly search volume, what the trend has been in recent months and how difficult it would be to appear better placed in relation to competitors that already appear in the results.
Keywords will help guide your entire professional SEO strategy. However, when incorporating them into your content and pages, try to be natural and write in a way that always prioritizes the user's search intent.
How to do this in practice?
We already understand the most important aspects of professional SEO work. But how can we do this in practice? Basically, optimizations are divided into three types: structural, onpage, and offpage.
structural : this is the type of optimization that deals with the more technical part of the pages. To appear well in search engines, it is important that the site has a good structure, with all the essential items for good navigation;
examples: responsive layout, friendly URLs, HTTPS instead of HTTP, loading speed and sitemap;
onpage: this optimization is related to what you can do throughout the content, that is, within your pages;
examples: content, description, titles, subtitles, links and optimized images;
offpage: just as important, off-page optimization is the work done with partners and other sites that make some reference to yours through links;
examples: backlinks, authority and bounce rate.
After learning about the details that are part of SEO work, you must have realized that executing a professional strategy requires a series of precautions, right? Therefore, the ideal is to count on the support of experts in the subject, such as those at Great by Choice.
Additionally, they did extensive research to find out how users prioritize specific topics so they could optimize their pages based on search intent.
Do you already know the details behind this professional SEO work? Don't worry! We'll present a complete guide with everything you need to know about the subject.
What is professional SEO?
To begin to understand what SEO is, we need to say that it is the acronym for Search Engine Optimization. This is the process of improving a website in a way that helps it rank better in search results when users search for specific words or phrases.
Characterized by its low cost compared to the results it can generate and by the strong work of content production , this is a fundamental strategy for the success of any digital marketing project.
In short, the work of professional SEO involves going beyond the basics, seeking to understand what your audience is looking for, producing quality content and delivering the answers they need, in order to increase the relevance of your brand.
What are the advantages of this technique for a digital marketing strategy?
Okay, we understand how professional SEO work works. But what are the benefits that this strategy can bring to the pool and leisure industry ? Let's take a look at the main ones:
Increase website traffic
Search engines like Bing, Yahoo!, and especially Google are the main source of traffic on the Internet. According to Search Engine Journal , around 93% of page visits come from search engines and search results.
To help increase the volume of people who arrive at your pages from these searches, SEO focuses on the titles and descriptions that appear in the results.
Therefore, optimized titles and descriptions increase the click-through rate and, consequently, generate traffic.
Generate quality traffic
One of the biggest advantages of SEO is that it is an Inbound austria business fax list Marketing strategy that, unlike traditional advertising channels, focuses on making it easier for your audience to find you when they want information.
Because it’s more customer-centric, professional SEO helps you generate qualitative, not just quantitative, traffic to your website. Instead of interrupting consumers while they’re watching TV or listening to the radio, it involves creating useful content and making essential information more accessible.
Then, when users who are ideally suited to buying from your business are ready to search for something related to your industry or your options for a specific type of product, they can find it on their own.
Not only is this much more convenient for consumers, but it also results in more qualified leads for you, which tends to impact the amount of sales you make.
Make low investments
Google’s organic rankings are based entirely on what the algorithm determines to be the best results for any given query. This means that once you create a page that is interpreted as a good fit for targeting users, it can continue to drive traffic to your site for months or even years.
But there’s one important detail: this is achieved at no additional cost. Of course, researching and writing high-quality content requires an investment. However, once you’ve committed the initial amount, there will be no ongoing expense to drive traffic to your content.
Sure, you may need to update your page every few months, depending on the nature of your topic. You may also need to make it even better if your competitors decide to use the same keyword. But when it comes to professional SEO, your place in the search results is free.
Increase brand recognition
One of the benefits of ranking higher in search results is increased brand awareness.
When your website appears on the first page of major search engines, especially Google, your potential customers are more likely to trust your brand when they search for a specific term over others with little online presence.
This is why small businesses that want to increase awareness of their brands should invest in SEO and start improving their rankings for key terms related to their business.
How important is it to map keywords?
When we talk about professional SEO, we need to highlight that keywords are one of the most important parts of the job.
Since the launch of the Hummingbird algorithm in 2013, Google has increasingly prioritized user intent over the terms they use. This means that it is essential to map out what your audience is searching for.
Typically, keywords are related to your market and your products and/or services. For example, if you manufacture “vinyl pools,” you might target terms like “small vinyl pools,” “how to clean vinyl pools,” and “how to make vinyl pools.”
When thinking about selecting the best keywords for your productions, you can count on great tools on the market, such as:
SEMrush
Ubersuggest
Keyword Planner (Google Ads)
Keyword Tool
With them, you can search for specific terms, identify the average monthly search volume, what the trend has been in recent months and how difficult it would be to appear better placed in relation to competitors that already appear in the results.
Keywords will help guide your entire professional SEO strategy. However, when incorporating them into your content and pages, try to be natural and write in a way that always prioritizes the user's search intent.
How to do this in practice?
We already understand the most important aspects of professional SEO work. But how can we do this in practice? Basically, optimizations are divided into three types: structural, onpage, and offpage.
structural : this is the type of optimization that deals with the more technical part of the pages. To appear well in search engines, it is important that the site has a good structure, with all the essential items for good navigation;
examples: responsive layout, friendly URLs, HTTPS instead of HTTP, loading speed and sitemap;
onpage: this optimization is related to what you can do throughout the content, that is, within your pages;
examples: content, description, titles, subtitles, links and optimized images;
offpage: just as important, off-page optimization is the work done with partners and other sites that make some reference to yours through links;
examples: backlinks, authority and bounce rate.
After learning about the details that are part of SEO work, you must have realized that executing a professional strategy requires a series of precautions, right? Therefore, the ideal is to count on the support of experts in the subject, such as those at Great by Choice.