The first step in managing a PR crisis
Posted: Wed Dec 18, 2024 7:36 am
the early bird that catches the worm. Monitor social media and news channels for any signs of trouble. Identifying potential issues early on allows you to assess the severity of the situation and respond promptly, preventing a spark from turning into a full-blown fire.
This is where a media monitoring tool like Determ makes brazil whatsapp number list all the difference. Determ has a feature called alerts, that you can easily use to get notified whenever the name of your brand is mentioned.
Let’s say you’re a PR specialist in Nike, and one of your tasks is building and preserving Nike’s reputation. You can use the tool to get a notification to your email or Slack whenever the name of the brand appears somewhere online (or some of the company’s products, campaigns, etc.). This is called a Smart Alert.
alerting real time alerts
Real-time alerts in Determ
But, in the context of crisis management, there are other alert types in the tool that can be even more useful – Spike alerts and Net sentiment spike alerts. Spike alerts are triggered when there is an unusual growth in the number of mentions of your desired keyword in a specific period.
This is where a media monitoring tool like Determ makes brazil whatsapp number list all the difference. Determ has a feature called alerts, that you can easily use to get notified whenever the name of your brand is mentioned.
Let’s say you’re a PR specialist in Nike, and one of your tasks is building and preserving Nike’s reputation. You can use the tool to get a notification to your email or Slack whenever the name of the brand appears somewhere online (or some of the company’s products, campaigns, etc.). This is called a Smart Alert.
alerting real time alerts
Real-time alerts in Determ
But, in the context of crisis management, there are other alert types in the tool that can be even more useful – Spike alerts and Net sentiment spike alerts. Spike alerts are triggered when there is an unusual growth in the number of mentions of your desired keyword in a specific period.