Proof of this can be seen in a survey conducted by CNDL (National Confederation of Shopkeepers) and SPC (Credit Protection System) Brazil in 2019. The study states that 97% of consumers research online before purchasing a product. That number is quite high, don't you agree?
Therefore, your swimming pool motor, filter and pump industry cannot be left out of the online universe. Investing in a quality website is therefore essential. But how do you do this?
Practical tips for creating a website for the swimming pool motor, filter and pump industry
We have listed some practical tips to help you create a good website for your business. Check out all of them in detail below!
Have your own domain
The domain is the name of your company on the internet, that is, the address that people need to type in their browser to access your website. It
To obtain a domain for your swimming pool motor, filter and pump industry, you must register with Registro.br . This is a public agency, linked to the Federal Government, that regulates internet addresses in Brazil.
On the institution's website, you can check the available domains and register your company's domain. This way, other companies will not be able to register the same address.
You must pay a small annual fee to continue using your domain. This can also be done on the Registro.br website.
Invest in adequate hosting
You also need to hire a hosting service for your website. This is what ensures that it is available 24 hours a day.
The hosting service works as a virtual space, where texts, photos, videos and other content published on your website are stored.
It is important that your hosting is of high quality, to ensure a good experience for users of your swimming pool motor, filter and pump industry website.
If your company does not have an adequate service, people may experience slow access, for example.
Develop a responsive layout
Nowadays, it is also essential that a website for the pool motor, filter and pump industry has a responsive layout. This means that it must adapt to any type of screen.
A responsive website adapts to the device it is accessed on. In belgium business fax list this way, if someone accesses your page on a computer, they will have an experience that is just as positive as someone accessing it via a tablet or smartphone.
It is worth noting that people already use their cell phones more than computers to do research. Therefore, if they do not have a good experience in this access, the chances of closing deals with your company are very low.
Therefore, investing in responsiveness is essential!
Work on SEO well
SEO is an acronym for Search Engine Optimization. It refers to strategies for optimizing websites so that they can be found by search engines like Google.
Therefore, when developing a website, programming and writing techniques must be used so that it can be more easily found in searches.
So, when someone searches for “swimming pool motor industry”, “swimming pool pump industry” or “swimming pool filter industry”, among other combinations, your website has a greater chance of being shown.
Ensure URLs are friendly
URLs are the patterns so that pages on your website can be easily identified and accessed in a specific way.
directly to your contact page, for example.
However, some companies make the mistake of not creating URLs that are user-friendly, that is, that indicate the section of the website the user is in.
.br/123456 were used to direct to your contact page, we would not be talking about a friendly address.
Create internal pages
Google pays more attention to internal pages than to the main page of a website for the swimming pool motor, filter and pump industry.
Therefore, your swimming pool supplies industry needs to invest in a complete website, with plenty of information for users.
You can create a page that talks about the company's history and another that explains in detail the products you sell, for example.
Additionally, it is recommended that you create a blog so that you can develop content marketing. This strategy consists of creating texts that are relevant to your audience and work with specific keywords that make it easier for your website to be found in Google searches .
Link to social networks
It’s also a good idea to have links to your social networks, such as Facebook and LinkedIn, on your website. This way, people who visit your page can also visit your profiles and interact with your brand, for example.
This is very important so that users can continue to consume your content, see customer testimonials and send messages. This way, they will be more likely to become customers of your pool products company.
As you may have noticed, creating a website for the pool motor, filter and pump industry is essential, although it is not a simple task. Therefore, it is interesting to count on strategic partners, who can capture the essence of your business and develop this work with you.
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