Build bonds with your customers
Posted: Wed Dec 18, 2024 8:10 am
Do you know what a newsletter is ? It's a door that your potential client opens for you. An invitation to their inbox. A golden opportunity to build and nurture a relationship of trust with your leads. A very powerful loyalty tool.
Of course, just because someone opens the door to your inbox doesn't mean you're going to succeed. You have to earn it.
But don't worry, we're going to tell you everything in detail and by the end of this post you'll know how to create newsletters that work and convert.
What is a newsletter?
A newsletter is a periodic publication sent by email, and its content includes news of interest to subscribers.
In an email marketing strategy , the newsletter has the function of sending brand messages and content: free resources, access to special promotions, news and uses of products or services, offers, etc.
Objectives of a newsletter
In general terms, we could say that this type of communication responds to three objectives:
1. Dissemination and promotion of content.
2. Conversion of leads into customers.
3. Retention or loyalty of existing customers.
From here, the communications sent can respond to more specific objectives.
For example: informative, educational, social proof, commercial content… Or a compendium of several.
In any case, with a newsletter you always have to provide value .
This is rule number 1.
But, in addition, you must meet two premises:
Think about your subscribers
They have given you their email because, in some way, they are interested in your business and want to know more about you.
Therefore, you must fulfill the promise or value proposition that you have “sold.”
Think about your brand strategy
Getting those emails hasn't been easy.
You cannot waste the effort you have made and the trust you have gained.
In addition, you have achieved something vital: bringing that lead to your territory, to your home .
You no longer depend on social networks, algorithms, or third-party platforms.
Thanks to email, you can begin to build a relationship with your client without intermediaries. One-on-one.
Let's take advantage of it.
What are the advantages of newsletters?
Many people describe it as a newsletter, but that definition falls short. Well crafted, it does all this magic:
1. Provide value
By sharing relevant content, you show your know-how while responding to your buyer's needs.
With each post, you gain authority with your audience and position yourself at the top of their mind.
Thanks to content, you nurture the relationship with your customers, who advance lebanon whatsapp number data in a precise and progressive manner in your funnel.
2.
In order for a person to receive your newsletter, they must first subscribe to your mailing list and give their express consent. This makes it an expected and willingly accepted communication for the user.
By sending them an email strategically and periodically, you create a relationship of familiarity between your subscribers and you. This bond turns into trust and later, (with the help of some additional ingredient or strategy) into sales .
Newsletters have great potential for conversion and loyalty.
3. Strengthen your brand
You convey your brand values, your identity, your value proposition … You have time and space to communicate everything behind your business.
4. Drive traffic to your website
Add links that lead directly to your website or to the landing page you are interested in.
It could be the sale of a product or service, a survey, a visit to your blog, etc.
Thanks to the newsletter you shorten the time and path to achieve your goals.
In addition to generating traffic, this type of communication enhances and benefits your SEO strategy.
Since these are quality visits, the time spent on your site will be longer. Search engines will detect positive behavior from your users, and this will have an impact on your organic positioning.
Another great advantage of email marketing is that you own your content and the data you generate, and you don't depend on capricious algorithms.
Of course, just because someone opens the door to your inbox doesn't mean you're going to succeed. You have to earn it.
But don't worry, we're going to tell you everything in detail and by the end of this post you'll know how to create newsletters that work and convert.
What is a newsletter?
A newsletter is a periodic publication sent by email, and its content includes news of interest to subscribers.
In an email marketing strategy , the newsletter has the function of sending brand messages and content: free resources, access to special promotions, news and uses of products or services, offers, etc.
Objectives of a newsletter
In general terms, we could say that this type of communication responds to three objectives:
1. Dissemination and promotion of content.
2. Conversion of leads into customers.
3. Retention or loyalty of existing customers.
From here, the communications sent can respond to more specific objectives.
For example: informative, educational, social proof, commercial content… Or a compendium of several.
In any case, with a newsletter you always have to provide value .
This is rule number 1.
But, in addition, you must meet two premises:
Think about your subscribers
They have given you their email because, in some way, they are interested in your business and want to know more about you.
Therefore, you must fulfill the promise or value proposition that you have “sold.”
Think about your brand strategy
Getting those emails hasn't been easy.
You cannot waste the effort you have made and the trust you have gained.
In addition, you have achieved something vital: bringing that lead to your territory, to your home .
You no longer depend on social networks, algorithms, or third-party platforms.
Thanks to email, you can begin to build a relationship with your client without intermediaries. One-on-one.
Let's take advantage of it.
What are the advantages of newsletters?
Many people describe it as a newsletter, but that definition falls short. Well crafted, it does all this magic:
1. Provide value
By sharing relevant content, you show your know-how while responding to your buyer's needs.
With each post, you gain authority with your audience and position yourself at the top of their mind.
Thanks to content, you nurture the relationship with your customers, who advance lebanon whatsapp number data in a precise and progressive manner in your funnel.
2.
In order for a person to receive your newsletter, they must first subscribe to your mailing list and give their express consent. This makes it an expected and willingly accepted communication for the user.
By sending them an email strategically and periodically, you create a relationship of familiarity between your subscribers and you. This bond turns into trust and later, (with the help of some additional ingredient or strategy) into sales .
Newsletters have great potential for conversion and loyalty.
3. Strengthen your brand
You convey your brand values, your identity, your value proposition … You have time and space to communicate everything behind your business.
4. Drive traffic to your website
Add links that lead directly to your website or to the landing page you are interested in.
It could be the sale of a product or service, a survey, a visit to your blog, etc.
Thanks to the newsletter you shorten the time and path to achieve your goals.
In addition to generating traffic, this type of communication enhances and benefits your SEO strategy.
Since these are quality visits, the time spent on your site will be longer. Search engines will detect positive behavior from your users, and this will have an impact on your organic positioning.
Another great advantage of email marketing is that you own your content and the data you generate, and you don't depend on capricious algorithms.