There's no secret: you just need to have good planning using the right strategies and, of course, have a lot of discipline to attract, win over and retain your target audience.
Above all, ranking on the first page of Google requires dedication and in-depth knowledge of three points: what your product is, who your consumer is and how your competitors act.
A small swimming pool and leisure industry needs to use its strongest assets to its advantage, which is knowledge of the market in which it operates, but always taking into account proximity to the customer and the environment in which it operates.
Knowing this, let’s learn the basic techniques to rank on the first page of Google?
After all, how to rank on the first page of Google?
The first tip we will give you here is: forget the idea that you need to be a multinational company to stand out and rank on the first page of Google. You can be a freelancer, micro, mini or small business owner and still have your brand well-established on the internet.
Success has more to do with the strategies and techniques you employ than the size of your business. In fact, good digital marketing planning can help your business grow, gaining more customers and market share.
To help you, we have listed some items that must be worked on by anyone who wants to rank on the first page of Google and escape digital anonymity.
Let's go?
Have a user-friendly website
Your company's website is the first impression that consumers have of your brand. Therefore, it is important to work on all of its aspects :
remember that your website needs to be fast: pages that crash, take a long time to load or have errors end up driving visitors away;
create a good design: this implies a pleasant visual, with colors that do not tire the eyes and are easy to navigate;
Check responsiveness: your website must adapt to different devices, such as computers, tablets and smartphones.
Invest in Ads
Nothing is 100% free in digital marketing. Therefore, investing brazil business fax list in sponsored links or content is an interesting option for your small pool and leisure business. However, it is not necessary to spend months or years paying for your website to stand out on Google.
The secret is to use ads at strategic times so that your brand is seen by a larger audience, but without being too appealing and without tiring the consumer out due to excess. Create a calendar according to the market's seasonality, determine a value X per action and define very well who you want to reach .
Use good keywords
Keywords are magic for those who want to rank on the first page of Google. Therefore, before you start structuring your digital identity, do some research on the main search terms that are related to your business and use them intelligently.
This means using them in titles, descriptions, photos, videos and, of course, in the texts published on your website, blog and social media. The name of your company, your industry and the products you offer are general keywords. From these, you can start thinking about more specific ones.
Produce optimized content
Nowadays, consumers don't just want to buy. That's right! They're looking for something more. And this extra that you can offer your audience is in the content you share with them through your social networks and your blog .
Here, we are talking about Inbound Marketing, which is nothing more than the strategy of attracting readers and customers using informative and elaborate content as bait, preferably with tips that can help them.
In each piece of content, you will encourage your target audience to consider your small swimming pool and leisure industry as a reliable source, becoming a reference in what you offer.
Do link building
Link building is a strategy to encourage your reader to explore your website. And how do you do this? By inserting links in strategic words or expressions, as an invitation for them to access other content, find a point of purchase or contact you.
Try to prioritize internal links and apply the technique without overdoing it. To rank on the first page of Google, it is important that your website not only receives a lot of searches or visits, but that these visitors remain on your site for a long time.
Use multimedia content
Images, videos and audio make your website content more dynamic and help it rank on the first page of Google!
If you have a small swimming pool and leisure industry, why not produce videos explaining how to use the products you offer or giving tips to the consumer?
Or, why not produce infographics or podcasts with the purpose of better instructing professionals working in the sector to achieve better results in their work and bring them news about the area?
All of these initiatives, when well-executed, generate views and shares, helping your website's ranking.
Embrace social media
It is impossible to talk about digital identity without mentioning social media . Having well-designed accounts, with frequent and interactive posts, brings the brand closer to the consumer.
Social media is also an excellent channel for sharing blog content and promotions for your industry. Use it wisely, interact with your target audience and build trust. But of course, always use keywords and attract the public to your website.
Now you know the path to success and what steps to take to rank on the first page of Google!
However, if you still feel insecure about starting a digital marketing strategy on your own, a good tip is to look for a company that specializes in communication and has expertise in the pool and leisure area, such as Great by Choice.
We can help transform your small pool and leisure business into an online giant in the face of competition and a reference for your target audience. How about getting in touch with us and scheduling a chat with one of our experts?
