Our brain works with small
Posted: Wed Dec 18, 2024 8:16 am
Copywriting is an art. The art of using the written power of words to achieve your goals.
If you want to make a difference, win over your clients, fulfil your goals and give voice to your brand, copywriting is not an option for your project… It is vital.
Discover with us the power of persuasive writing and how it can help your business.
What is copywriting?
Copywriting is a branch of marketing and advertising that is based on writing persuasive texts that help you achieve your goals.
It is the voice you give to your brand and with which you communicate malaysia whatsapp number data with your audience in an “intentionally subtle” way.
The key word in copywriting is persuasion.
Persuasion is your ability to gain a person's trust and get them to react positively to your proposals.
To do this, you must seek a connection with your client and provide your message with good arguments and reasons why they should take action with you.
In this way, this persuasive writing technique will be a great ally in achieving your objectives.
These objectives can be: selling, transmitting a specific message or idea, downloading an ebook, making a purchase, a subscription, a recommendation…
Hence, several types of persuasive writing are distinguished.
Types of copywriting
Given the above definition, you can guess that there is no single type of 'Copy'. Therefore, today I will show you which are the most important ones and what each of them consists of:
General copywriting
This type has as its main objective to communicate a specific message to the audience without necessarily seeking an immediate response or action from the receiver.
It is ideal for informing or explaining general concepts about products, services or the company.
Although it does not directly incite action , it is essential to establish clear and effective communication, helping to keep the public informed.
UX Writing
This is one of the most important types of copy in the field of digital marketing. As its initials indicate, it focuses on improving the “user experience” (UX) in digital texts.
Its main objective is to guide the user clearly and efficiently through the interfaces of applications, websites and software .
UX Writing not only seeks to communicate a message, but also to facilitate the user's interaction with the technology, ensuring that they understand each step and function intuitively.
It is essential to increase the usability of digital products, reduce the chances of confusion and prevent user errors.
UX Writing texts must be concise, precise and, above all, useful, offering the right information at the right time.
A curious fact:
If you ask a specialist in this type of Copywriting, they will tell you that their main function when optimizing existing content is to ELIMINATE elements from that page or landing page.
This style of copywriting plays a decisive role in user satisfaction, contributing significantly to brand retention and loyalty. Like other types of copywriting, UX Writing is essential to connect with the audience, although in this case, through a more direct and functional interaction.
Direct response copywriting
This style is characterized by its ability to persuade the reader to take a specific action after reading the text.
It can be said colloquially that it is somewhat more 'aggressive' than the previous one. At least it has more commercial overtones.
Actions may include:
Buy a product
Enroll in a course
Download an e-book
Sign up for a newsletter
In short: achieving a conversion on the part of the reader/recipient.
Direct response copywriting must be highly compelling and often includes elements such as limited offers, clear calls to action (CTAs), and direct benefits to the user.
Creative Copywriting
The focus of this type of copywriting is to generate an emotional connection with the reader. To do this, Storytelling is often used as a marketing resource.
Through stories, metaphors and evocative language, it seeks to create a positive image of the brand and strengthen the emotional relationship with the audience.
This style is common in advertising campaigns where emotional impact can determine consumer perception of the brand and foster long-term loyalty.
In my opinion, it is one of the ones that most 'hooks' the potential client, since it links him to a feeling that lingers in his mind.
SEO Copywriting
Combines persuasive writing techniques with search engine optimization (SEO) strategies.
The goal is to create content that is not only engaging and compelling to readers, but is also optimized to improve search results rankings in Google and other search engines.
This involves the intelligent use of keywords, the creation of internal and external links, and the optimization of other elements such as meta tags and descriptions to improve visibility on the Internet.
Technical Copywriting
He specializes in explaining and simplifying complex technical information so that it is accessible and understandable to the general public or to those who are not experts in the subject.
It is common in industries such as technology, engineering and science, where products or services require detailed explanations about their operation or benefits.
The challenge of technical copywriting is to make complex concepts interesting and easy to understand without compromising technical accuracy.
Quite a challenge, isn't it?
Each of these copywriting styles plays a crucial role in the communication between a brand and its audience, ensuring that the message is not only received, but also elicits the desired response.
What is copywriting for?
Without copywriting, you are like a whisper in a crowd. Your message is heard, but not “listened to.”
However, persuasive writing grants you the ability to resonate with your audience, connect with them, and much more…
1. You move your audience
If you want something from your target audience, ask for it.
You have 5 seconds to capture your users' attention. Once you overcome this barrier, they won't spend much more time on you.
Make sure your message is clear, direct and compelling. And of course, whatever you propose, make it easy for them.
The more effort the action requires, the greater the friction.
Good copy combined with an optimal user experience has a direct impact on your conversion rate.
This translates into sales, leads, or a powerful branding strategy, the benefits of which you will see in the medium-long term.
2. You convey your brand message effectively
Without further ado.
Send a subtle but impactful message to put yourself in the Top of Mind of your potential clients.
3. You build a competitive brand
Copywriting is another resource on which your corporate identity is built.
Every brand must have its own personality and a tone of voice that makes it unique and different.
Therefore, persuasive writing helps you build a solid, coherent and competitive identity .
4. You work on your SEO positioning
Your words can convince not only your users, but also Google.
For this reason, you can optimize your texts to conquer the search engine . SEO copywriting takes care of this.
Key ingredients of copywriting
We could say that persuasive writing is a mix of strategy, creativity, psychology and technique.
1. Strategy
Copywriting is at the service of your strategy, for which it has three key elements :
Goals
Basically, the objectives of this technique can be simplified into three: sales, action and branding.
What do you want to achieve? Sales, leads, views, conveying a brand message, sharing…?
Words are powerful and copywriting gives you this power: to attract, conquer, convince… To sell.
Your texts must always respond to an objective.
Buyer persona
Who are you going to address? Who do you want to convince?
Define your ideal client or buyer persona not only by their sociodemographic data, but also by their interests, frustrations and motivations .
Differentiating value proposition
What is your value proposition? What benefit or solution do you provide?
Why should they choose you and not your competition?
2. Creativity
Creativity gives you authenticity, differentiation and impact, so it cannot be missing from your texts.
How are you going to communicate your message so that it is understood, impacted and resonates with your user in a genuine way?
Creativity
3. Psychology
Persuasive writing is full of psychological “winks.”
In fact, neurocopywriting is the science that studies copywriting based on neuromarketing and neurosales techniques.
And although we consider ourselves rational beings, in reality, more than 95% of our decisions are subconscious.
springs that are activated or deactivated by certain stimuli.
The good news is that if you know these behavioral levers, the doors to the world of persuasion (and conversion) will open for you.
Cialdini's principles of persuasion
Cialdini is an American psychologist who, after many experiments, detected six principles that condition and stimulate our behavior.
These 6 principles of influence are very effective in persuasive writing.
Reciprocity
It is based on the fact that when you do a favor to someone, this person feels the obligation to reciprocate in some way .
For example:
Imagine that your goal is to attract leads and you offer a free lead magnet. The value of the content, reinforced with a good CTA, will make it easier for you to attract leads.
But you are also generating a feeling of reciprocity. The person will try to compensate you in some way: buying from you, sharing, recommending you...
Commitment and coherence
The goal here is to get a “yes” from the client, no matter how small
If you want to make a difference, win over your clients, fulfil your goals and give voice to your brand, copywriting is not an option for your project… It is vital.
Discover with us the power of persuasive writing and how it can help your business.
What is copywriting?
Copywriting is a branch of marketing and advertising that is based on writing persuasive texts that help you achieve your goals.
It is the voice you give to your brand and with which you communicate malaysia whatsapp number data with your audience in an “intentionally subtle” way.
The key word in copywriting is persuasion.
Persuasion is your ability to gain a person's trust and get them to react positively to your proposals.
To do this, you must seek a connection with your client and provide your message with good arguments and reasons why they should take action with you.
In this way, this persuasive writing technique will be a great ally in achieving your objectives.
These objectives can be: selling, transmitting a specific message or idea, downloading an ebook, making a purchase, a subscription, a recommendation…
Hence, several types of persuasive writing are distinguished.
Types of copywriting
Given the above definition, you can guess that there is no single type of 'Copy'. Therefore, today I will show you which are the most important ones and what each of them consists of:
General copywriting
This type has as its main objective to communicate a specific message to the audience without necessarily seeking an immediate response or action from the receiver.
It is ideal for informing or explaining general concepts about products, services or the company.
Although it does not directly incite action , it is essential to establish clear and effective communication, helping to keep the public informed.
UX Writing
This is one of the most important types of copy in the field of digital marketing. As its initials indicate, it focuses on improving the “user experience” (UX) in digital texts.
Its main objective is to guide the user clearly and efficiently through the interfaces of applications, websites and software .
UX Writing not only seeks to communicate a message, but also to facilitate the user's interaction with the technology, ensuring that they understand each step and function intuitively.
It is essential to increase the usability of digital products, reduce the chances of confusion and prevent user errors.
UX Writing texts must be concise, precise and, above all, useful, offering the right information at the right time.
A curious fact:
If you ask a specialist in this type of Copywriting, they will tell you that their main function when optimizing existing content is to ELIMINATE elements from that page or landing page.
This style of copywriting plays a decisive role in user satisfaction, contributing significantly to brand retention and loyalty. Like other types of copywriting, UX Writing is essential to connect with the audience, although in this case, through a more direct and functional interaction.
Direct response copywriting
This style is characterized by its ability to persuade the reader to take a specific action after reading the text.
It can be said colloquially that it is somewhat more 'aggressive' than the previous one. At least it has more commercial overtones.
Actions may include:
Buy a product
Enroll in a course
Download an e-book
Sign up for a newsletter
In short: achieving a conversion on the part of the reader/recipient.
Direct response copywriting must be highly compelling and often includes elements such as limited offers, clear calls to action (CTAs), and direct benefits to the user.
Creative Copywriting
The focus of this type of copywriting is to generate an emotional connection with the reader. To do this, Storytelling is often used as a marketing resource.
Through stories, metaphors and evocative language, it seeks to create a positive image of the brand and strengthen the emotional relationship with the audience.
This style is common in advertising campaigns where emotional impact can determine consumer perception of the brand and foster long-term loyalty.
In my opinion, it is one of the ones that most 'hooks' the potential client, since it links him to a feeling that lingers in his mind.
SEO Copywriting
Combines persuasive writing techniques with search engine optimization (SEO) strategies.
The goal is to create content that is not only engaging and compelling to readers, but is also optimized to improve search results rankings in Google and other search engines.
This involves the intelligent use of keywords, the creation of internal and external links, and the optimization of other elements such as meta tags and descriptions to improve visibility on the Internet.
Technical Copywriting
He specializes in explaining and simplifying complex technical information so that it is accessible and understandable to the general public or to those who are not experts in the subject.
It is common in industries such as technology, engineering and science, where products or services require detailed explanations about their operation or benefits.
The challenge of technical copywriting is to make complex concepts interesting and easy to understand without compromising technical accuracy.
Quite a challenge, isn't it?
Each of these copywriting styles plays a crucial role in the communication between a brand and its audience, ensuring that the message is not only received, but also elicits the desired response.
What is copywriting for?
Without copywriting, you are like a whisper in a crowd. Your message is heard, but not “listened to.”
However, persuasive writing grants you the ability to resonate with your audience, connect with them, and much more…
1. You move your audience
If you want something from your target audience, ask for it.
You have 5 seconds to capture your users' attention. Once you overcome this barrier, they won't spend much more time on you.
Make sure your message is clear, direct and compelling. And of course, whatever you propose, make it easy for them.
The more effort the action requires, the greater the friction.
Good copy combined with an optimal user experience has a direct impact on your conversion rate.
This translates into sales, leads, or a powerful branding strategy, the benefits of which you will see in the medium-long term.
2. You convey your brand message effectively
Without further ado.
Send a subtle but impactful message to put yourself in the Top of Mind of your potential clients.
3. You build a competitive brand
Copywriting is another resource on which your corporate identity is built.
Every brand must have its own personality and a tone of voice that makes it unique and different.
Therefore, persuasive writing helps you build a solid, coherent and competitive identity .
4. You work on your SEO positioning
Your words can convince not only your users, but also Google.
For this reason, you can optimize your texts to conquer the search engine . SEO copywriting takes care of this.
Key ingredients of copywriting
We could say that persuasive writing is a mix of strategy, creativity, psychology and technique.
1. Strategy
Copywriting is at the service of your strategy, for which it has three key elements :
Goals
Basically, the objectives of this technique can be simplified into three: sales, action and branding.
What do you want to achieve? Sales, leads, views, conveying a brand message, sharing…?
Words are powerful and copywriting gives you this power: to attract, conquer, convince… To sell.
Your texts must always respond to an objective.
Buyer persona
Who are you going to address? Who do you want to convince?
Define your ideal client or buyer persona not only by their sociodemographic data, but also by their interests, frustrations and motivations .
Differentiating value proposition
What is your value proposition? What benefit or solution do you provide?
Why should they choose you and not your competition?
2. Creativity
Creativity gives you authenticity, differentiation and impact, so it cannot be missing from your texts.
How are you going to communicate your message so that it is understood, impacted and resonates with your user in a genuine way?
Creativity
3. Psychology
Persuasive writing is full of psychological “winks.”
In fact, neurocopywriting is the science that studies copywriting based on neuromarketing and neurosales techniques.
And although we consider ourselves rational beings, in reality, more than 95% of our decisions are subconscious.
springs that are activated or deactivated by certain stimuli.
The good news is that if you know these behavioral levers, the doors to the world of persuasion (and conversion) will open for you.
Cialdini's principles of persuasion
Cialdini is an American psychologist who, after many experiments, detected six principles that condition and stimulate our behavior.
These 6 principles of influence are very effective in persuasive writing.
Reciprocity
It is based on the fact that when you do a favor to someone, this person feels the obligation to reciprocate in some way .
For example:
Imagine that your goal is to attract leads and you offer a free lead magnet. The value of the content, reinforced with a good CTA, will make it easier for you to attract leads.
But you are also generating a feeling of reciprocity. The person will try to compensate you in some way: buying from you, sharing, recommending you...
Commitment and coherence
The goal here is to get a “yes” from the client, no matter how small