At what point in the purchasing process are you?

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For this reason, it is important to identify your Buyer Persona , to know what type of clients you are interested in and to be able to discard those who do not contribute anything to you or do not move around your sector. From here, it is important to determine or find which contacts are active and which are inactive , in addition to determining their characteristics and at what point in the purchasing process they were. To do this, you must take into account the following aspects:

According to period of inactivity: - 3 months inactive - Between three months and 1 year inactive - More than a year inactive - According to interests - Once the database cleaning and segmentation have been carried out, in order to reactivate netherlands telegram data cold leads we cannot ignore a lead nurturing strategy . The automation of actions that will depend on the interests and the point in the purchasing process in which the lead is.



Do you want to reactivate your cold leads and don't know how? At Ipanema , as Inbound Marketing specialists, we help you find the best strategies and techniques for reactivating leads through lead management.One more year, Black Friday arrives , which has already become Black Week for many physical and online stores, due to the number of offers and campaigns they carry out during the days leading up to Black Friday to maximize their sales.