An average person receives over 200 emails a day but responds to only 25% of them. This clearly shows that most of the emails sent are irrelevant and therefore end up being ignored, or worse, in the spam box.
The main cause of email irrelevance is a lack of audience understanding. Email marketers need to gain detailed customer insights and use them to improve their email strategy. Even experienced marketers sometimes forget the role data can play in improving the switzerland business fax list performance of their email marketing campaigns.
Here you will find a complete guide to improve your email marketing strategy with the help of customer behavior insights.
Role of data in effective email marketing
As a marketer, you might think that email marketing requires minimal customer data. All you need to know is the user's name and email address. You can then put those details into your email marketing software and send a massive amount of emails to all of your recipients. Unfortunately, this strategy doesn't produce results.
A smartphone displaying an empty email inbox, placed next to a small green plant on a white surface.