But the whole idea is to collect information to contact leads in the future in exchange for something they find valuable. 9. Use Chatbots for More Accurate Answers One of the modern ways to improve lead generation in SaaS solutions is to use dedicated chatbots. These can be placed on your website as online help or even just through a program like Facebook Messenger. Essentially, this gives potential customers the opportunity to ask general questions. The intuitive AI then knows how to point them in the right direction. In some cases, when the request is more specific or complex, it may prompt your sales team to contact the prospect directly.
This works really well for a lot of reasons. If indische nummer whatsapp someone is willing to engage with your chatbot, you know they are genuinely ready to buy or interested in what you have to offer. And these warm leads are much easier for your sales team to close in the long run. 10. Partner with Complementary SaaS Companies There’s no doubt that the SaaS industry is growing. But that doesn’t mean you have to manage your platform and business alone. A great way to connect with more customers is to partner with a SaaS company.
Note that we said “complementary,” not “competing.” These are companies that your target customer is likely already using to solve a problem unrelated to the solution you offer. For example, if your software is scheduling plumbers, you might want to work with a SaaS company that invoices small businesses. The overall goal is to provide your leads with a solution that helps them in more ways than one. By combining resources in this way, you can easily reach a wider audience while stretching your advertising dollars even further. 11. Pick Up the Phone It may seem like an outdated marketing method, but a good way to get more leads is to simply pick up the phone.