How to calculate the retention rate?
The retention rate is a formula that measures the percentage of customers or users who remain engaged with your service or product over a specific period.
You can calculate retention rate by taking the oman phone number directory number of users at the end of a period, subtracting the number of new users acquired during that period, dividing by the total number of users at the start of the period, and multiplying by 100 to get a percentage.
Engagement and retention: complementary strategies
Now that we’ve unpacked what engagement and retention each stand for, it’s time to look at them through a different lens.
Imagine them not as separate entities but as partners in a dance, each step and turn by one leading to a graceful response by the other.
Together, they create a beautiful performance that captivates the audience – in this case, your users or customers.
How does engagement drive retention?
Think of engagement as the spark that ignites the flame of retention. It’s the initial excitement and ongoing interaction that makes users feel like they’re part of something special. This connection taps into deep psychological needs for belonging and value.
When users find a platform or brand that not only acknowledges their presence but also values their input, a powerful bond is formed. This bond is the essence of retention.
