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Posted: Sun Dec 22, 2024 4:51 am
Posting articles on LinkedIn: advantages and disadvantages
Generating new leads, increasing your traffic, developing your personal brand and your network can be a more or less difficult task for some professionals.
If you are registered on LinkedIn, you are already at an advantage. In fact, LinkedIn is currently the reference platform for doing B2B and developing your sales network.
LinkedIn's many features help you develop your personal marketing and gain notoriety and visibility.
image
A LinkedIn™ profile
20 times more efficient.
Download the verification list
100% free. I agree to the privacy policy respectfully . It's not spam.
In this article, we'll take a look at content marketing, and more specifically, publishing an article on LinkedIn.
Content marketing serves your professional interests while providing added value to your audience, allowing you to make "one stone, two stones" if you want to take your career to the top and achieve good SEO.
Just like Facebook, it is now possible to use LinkedIn as a microblogging platform. Like a blog, you have the option to write and publish as many articles as you like.
However, there are a few questions you should ask yourself beforehand: Do you have a website or a blog? And what is your goal in publishing articles on LinkedIn?
Either way, content marketing remains a viable and sustainable strategy to strengthen your SEO and establish your authority in your area of ​​expertise.
There are different parameters to consider when you want to get started with content marketing on LinkedIn. Whether or not you have a blog can drastically change the way you craft your strategies.
What are the advantages of publishing on LinkedIn?
Posting content on LinkedIn offers great benefits.
1st case: you don't have a blog
If you don't have a blog, LinkedIn is a great way to create microblogs. By publishing quality, high-value-added articles for professionals in your industry, you will strengthen your credibility and your digital identity, and if you don't have other blogging platforms to publish your content, what makes good content is the value it can bring to consumers. There are different ways to increase your visibility and position yourself as an expert in your field:
Write articles about the latest news and innovations in your field.
Answer the questions that are commonly asked in your field.
Give your opinion on a topic in your thread;
Write articles about the services or products you offer.
If you're a content marketer, all of your articles should have a business purpose: to make yourself known, sell your services or products, develop your personal brand, position yourself as an expert, generate new leads, increase your traffic, establish your authority and credibility.
Posting on LinkedIn can really help improve your online reputation if you don't have a blog explaining who you are and what you do.
Second case: You have a blog
Some professionals blog and are therefore reluctant to write or duplicate articles on LinkedIn for fear that it will hamper their blog's SEO ranking.
How not to hinder your blog's SEO?
You only need to: duplicate 1/3, view two thirds of the article and link back to your blog to see the rest. In addition to attracting traffic to your blog, you don't run the risk of damaging your SEO or writing unpublished articles on LinkedIn.
We can group all the benefits of publishing on LinkedIn as follows:
Improve your SEO
Improve your online reputation and increase your influence
Increase your visibility
Fostering engagement and interest
Develop your personal brand
Position yourself as an expert
Create an audience or a community
In addition, LinkedIn helps you generate engagement and interest from members. At the end telegram thailand viral of each post, LinkedIn suggests older posts to readers. With this feature, LinkedIn members are likely to read more of your output. LinkedIn makes your most recent article visible directly on your LinkedIn profile. The chances of a visitor reading your content are therefore multiplied.
What are the disadvantages?
Content marketing takes time. Publishing content is not taken lightly, it requires you to dedicate time from conception to publication.
If you have a blog and want to post on LinkedIn, it will take time, sometimes money. The key is time management and balancing the different platforms you use.
Since LinkedIn is primarily a B2B platform, posting on LinkedIn in the spirit of selling will not work. On the other hand, if you are looking to
Generating new leads, increasing your traffic, developing your personal brand and your network can be a more or less difficult task for some professionals.
If you are registered on LinkedIn, you are already at an advantage. In fact, LinkedIn is currently the reference platform for doing B2B and developing your sales network.
LinkedIn's many features help you develop your personal marketing and gain notoriety and visibility.
image
A LinkedIn™ profile
20 times more efficient.
Download the verification list
100% free. I agree to the privacy policy respectfully . It's not spam.
In this article, we'll take a look at content marketing, and more specifically, publishing an article on LinkedIn.
Content marketing serves your professional interests while providing added value to your audience, allowing you to make "one stone, two stones" if you want to take your career to the top and achieve good SEO.
Just like Facebook, it is now possible to use LinkedIn as a microblogging platform. Like a blog, you have the option to write and publish as many articles as you like.
However, there are a few questions you should ask yourself beforehand: Do you have a website or a blog? And what is your goal in publishing articles on LinkedIn?
Either way, content marketing remains a viable and sustainable strategy to strengthen your SEO and establish your authority in your area of ​​expertise.
There are different parameters to consider when you want to get started with content marketing on LinkedIn. Whether or not you have a blog can drastically change the way you craft your strategies.
What are the advantages of publishing on LinkedIn?
Posting content on LinkedIn offers great benefits.
1st case: you don't have a blog
If you don't have a blog, LinkedIn is a great way to create microblogs. By publishing quality, high-value-added articles for professionals in your industry, you will strengthen your credibility and your digital identity, and if you don't have other blogging platforms to publish your content, what makes good content is the value it can bring to consumers. There are different ways to increase your visibility and position yourself as an expert in your field:
Write articles about the latest news and innovations in your field.
Answer the questions that are commonly asked in your field.
Give your opinion on a topic in your thread;
Write articles about the services or products you offer.
If you're a content marketer, all of your articles should have a business purpose: to make yourself known, sell your services or products, develop your personal brand, position yourself as an expert, generate new leads, increase your traffic, establish your authority and credibility.
Posting on LinkedIn can really help improve your online reputation if you don't have a blog explaining who you are and what you do.
Second case: You have a blog
Some professionals blog and are therefore reluctant to write or duplicate articles on LinkedIn for fear that it will hamper their blog's SEO ranking.
How not to hinder your blog's SEO?
You only need to: duplicate 1/3, view two thirds of the article and link back to your blog to see the rest. In addition to attracting traffic to your blog, you don't run the risk of damaging your SEO or writing unpublished articles on LinkedIn.
We can group all the benefits of publishing on LinkedIn as follows:
Improve your SEO
Improve your online reputation and increase your influence
Increase your visibility
Fostering engagement and interest
Develop your personal brand
Position yourself as an expert
Create an audience or a community
In addition, LinkedIn helps you generate engagement and interest from members. At the end telegram thailand viral of each post, LinkedIn suggests older posts to readers. With this feature, LinkedIn members are likely to read more of your output. LinkedIn makes your most recent article visible directly on your LinkedIn profile. The chances of a visitor reading your content are therefore multiplied.
What are the disadvantages?
Content marketing takes time. Publishing content is not taken lightly, it requires you to dedicate time from conception to publication.
If you have a blog and want to post on LinkedIn, it will take time, sometimes money. The key is time management and balancing the different platforms you use.
Since LinkedIn is primarily a B2B platform, posting on LinkedIn in the spirit of selling will not work. On the other hand, if you are looking to