Does email marketing have a higher ROI than other channels?

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These metrics contribute to the final email marketing ROI statistic and are easier to measure. Find out how you're doing with open rates, click-through rates, and unsubscribe rates. The numbers below represent key metrics for all newsletters across industries on beehiiv in 2023. Leverage Email Marketing: Increase your ROI with these statistics *B2C emails have slightly higher open rates than B2B emails. What about the bounce rate? The reported bounce rates vary too much to produce a meaningful average.

You won't get anything in return for germany business email list emails that never reach their destination, so choose a service that's known for its email deliverability (like beehiiv). The ROI statistics for email marketing far exceed those of other channels. For example, the average ROI for a social media ad campaign is 250%, while the ROI for email is 3600%. Leveraging Email Marketing: Boost Your ROI with These Statistics People actually want to receive emails, and they'll be willing to sign up for your brand's offers.



However, only 34% of consumers want brands to connect with them via social media. Preferences vary between generations, but email is popular across the board. One study found that 70% of consumers enjoy receiving emails from brands. By demographic, this number represents: Leverage email marketing: Increase your ROI with these statistics 57% of Gen Z respondents. 79% of Millennials. 67% of Generation X. 69% of baby boomers. Additionally, one-third of consumers believe they are more likely to make a purchase based on an email offer rather than through other channels.