Gamer Gavin is a passionate gamer in his late 20s

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You can use Beehiiv’s audience segmentation and create static segments based on specific subscriber criteria (e.g. location, acquisition source, engagement level, etc.). Step-by-Step Guide to Product Launch Email Sequences Alternatively, you can set up dynamic segments that automatically update as subscriber behavior changes over time. With clear goals and roles in mind, you can start planning your overall email sequence flow and cadence. Let’s use Gavin, a gamer, as an ideal customer persona (ICP) example.

To early 30s with a deep usa phone number list investment in the world of gaming. He is a tech-savvy guy with an interest in the latest gaming hardware and technology trends. Gavin's demographics include living in a city or suburbs and possibly working in a technology-related field such as software development, IT, or digital marketing. He may also be a student pursuing a degree in a related field. Psychologically, Gavin values ​​high-performance gaming equipment, immersive gaming experiences, and staying connected to the gaming community.



His core goal was to have a powerful gaming laptop that could run the latest AAA games smoothly, experience high-resolution graphics, and participate in online multiplayer games with friends. His frustration may stem from outdated hardware limiting his gaming experience, budget constraints, and difficulty finding the right balance between performance and affordability. How many emails will you send and at what intervals? Higher frequency may be needed to drive a sense of urgency than a more decentralized cultivation approach.