They know your marketing is singapore mobile number list automated, but you can win a lot of points for being hard to tell. You can do this by segmenting your list and providing relevant content for each segment. Segmentation, in turn, depends on understanding your audience. and engagement. Invite your audience to participate in surveys and polls. Sometimes, team members speak to customers in person. Most importantly, log all the data you collect and use it for more and better personalization.
Increasing demand for omnichannel strategies One of the B2B marketing challenges of 2024 is that your customers don’t necessarily live on LinkedIn. You can’t just run paid search ads on Google and ignore the impact of Bing and other alternatives. Some of your potential customers might be hanging out on Discord servers or getting information from TikTok videos and YouTube Shorts. Your business needs to be represented in multiple channels and formats to ensure you can reach the market.
