With more than 590 million members and a presence in more than 200 countries, LinkedIn is today the professional social network of reference for professionals around the world.
Also read LinkedIn Key Figures .
Established in 2003 in the United States, however, 70% of users are located outside the country.
In France, the network represents 16 million members.
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LinkedIn's spectacular development surprises us even more.
The network has everything to attract many entrepreneurs and professionals, allowing them, in particular, to develop their digital presence and gain many opportunities.
This is one of the main reasons why members use LinkedIn as an associated tool for their activity or career.
On LinkedIn, there are only professionals. However, there is a great diversity of profiles and users. This is what we will see.
Who are LinkedIn members?
If in the past the worlds of business, management and entrepreneurship were (unfortunately) mainly a man's business, today women are determined to make themselves known and boost their results.
LinkedIn offers a great diversity in its members as the network has 56% men and 44% women. With some percentages ready, we can say that there are almost as many men as women on LinkedIn.
Who uses LinkedIn? Who is on LinkedIn? 56% men and 44% women
LinkedIn is all about diversity
LinkedIn is also a mixed bag at the age level.
If the average age is 44, we denote all the same 46 million students registered indonesia mailing list on the platform. They too have understood all the interest that LinkedIn could have for their professional career!
Entrepreneurs and corporate employees remain the majority on LinkedIn with 30 million companies registered in 2019.
Which professional sectors are most represented on LinkedIn?
There are professions that are more present than others on LinkedIn.
A painter will find less interest in having a LinkedIn account and will prefer to use social networks like Instagram, which are more visual (whatever…).
The same goes for a baker, for whom a Facebook or Google My Business page will be more effective than a perfect LinkedIn profile .
As a reminder, LinkedIn is THE place to be for LinkedIn BtoB social selling . In other words, for business services. It’s less studied to reach BtoC consumers directly (whatever… I have in mind examples of companies that have reached LinkedIn users through internal marketing
