Canvas for Digital Marketing
Posted: Mon Dec 23, 2024 5:15 am
The methodology, developed by Alexander Osterwalder, telegram data
is consolidating itself as a real alternative to add value to business ideas. This objective, which should be the leitmotiv of any entrepreneur, is not a simple task. However, the Canvas model is a tool that is simple enough to be applied in any scenario: small, medium and large companies, regardless of their business strategy and target audience.
The simplicity of the Canvas model, key to its success
One of the most important points of Osterwalder's idea was the simplification of the methodology. Although his proposal was initially published in his doctoral thesis on the ontology of business models , in 2004, when the book about the Canvas model officially appeared, it was observed that it was really simple to implement the steps of his proposal:
Establish the relationship we will maintain with clients.
Determining the economic sources of our business idea is a fundamental aspect if we want to be successful.
Identify the key assets and resources that we will need as essential pieces in the machinery of the business idea.
Know the key activities that will add value to our brand, and know the strategies necessary to enhance them.
Consider key partners with whom to establish contacts and alliances for the business. In other words, define networking strategies with potential partners or suppliers, among other important figures.
Establish cost structures to determine the price that the customer will have to pay to acquire the goods or services that our business idea will offer.
is consolidating itself as a real alternative to add value to business ideas. This objective, which should be the leitmotiv of any entrepreneur, is not a simple task. However, the Canvas model is a tool that is simple enough to be applied in any scenario: small, medium and large companies, regardless of their business strategy and target audience.
The simplicity of the Canvas model, key to its success
One of the most important points of Osterwalder's idea was the simplification of the methodology. Although his proposal was initially published in his doctoral thesis on the ontology of business models , in 2004, when the book about the Canvas model officially appeared, it was observed that it was really simple to implement the steps of his proposal:
Establish the relationship we will maintain with clients.
Determining the economic sources of our business idea is a fundamental aspect if we want to be successful.
Identify the key assets and resources that we will need as essential pieces in the machinery of the business idea.
Know the key activities that will add value to our brand, and know the strategies necessary to enhance them.
Consider key partners with whom to establish contacts and alliances for the business. In other words, define networking strategies with potential partners or suppliers, among other important figures.
Establish cost structures to determine the price that the customer will have to pay to acquire the goods or services that our business idea will offer.