campaigns not only captured consumer attention

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AI, AI models, artificial intelligence, ChatGPT, News, o1, o3, OpenAI, PYMNTS News, Sam Altman, What's Hot Was Your Favorite Holiday Tradition Once a Marketing Campaign? By PYMNTS | December 21, 2024 | Was Your Favorite Holiday Tradition Once a Marketing Campaign? From candy canes to Christmas cards, the year-end holiday season is steeped in traditions that often feel timeless.

Yet, many of these cherished customs can phone numbers lebanon trace their origins to savvy marketing campaigns dating back to the 19th and 20th centuries. These but also redefined how we celebrate the season, embedding corporate creativity into the fabric of holiday joy. The holiday season today remains a defining revenue period for many businesses, particularly smaller ones, but these retailers face strong competition for holiday shoppers’ attention and sales. In 1939, mail-order-retailer-turned-department-store Montgomery Ward was looking for a way to capture that attention when a copywriter on its staff, Robert May, wrote the story of Rudolph, the plucky and now-famous red-nosed reindeer, as part of a promotional campaign.

The department store distributed booklets featuring Rudolph’s tale to children during the holiday season, and its popularity soared, leading to the now-iconic 1949 song by Johnny Marks, May’s brother-in-law. A look back at some of the most iconic holiday examples, from the Macy’s Thanksgiving Day Parade to candy canes, all the way to Santa Claus himself and beyond, reveals how commerce and culture have intertwined to shape modern festivities and traditions. What unites these examples is their ability to resonate beyond the marketplace.