7 landing pages to promote your events

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Article updated 8 months ago by NewsMDirector


For many smart marketers, events are a natural extension of their content marketing strategies. In fact, they are also a key channel for further lead generation . Not to mention that they help build a strong brand image , reinforce identity, and of course, retain and build customer loyalty .

However, to get people to attend, you need to learn how to design landing pages for event promotion.

There is no better time than now to put into practice all the persuasive techniques business email database and sense of urgency that you know. In addition to showing the reasons why users should attend your event. Without forgetting to convey the benefits they will get from doing so.

Landing pages for event promotion are absolutely necessary. In fact, you should learn how to optimize them before, during, and after the event itself.

TABLE OF CONTENTS
Landing pages for event promotion, in phases
The elements that cannot be missing
1.- Show the benefit
2.- Hero images
3.- A unique value proposition
4.- Testimonials are a must on landing pages for event promotion
But why is it so advisable to incorporate testimonials on landing pages for event promotion?
5.- Include a clear call to action
Before the event
6.- Create brand awareness and attract customers
7.- During and after the event
Make it easy
Landing pages for event promotion, in phases
Event promotion landing pages are ideal for generating interest in conferences, workshops, or fundraisers.

But to do so, they must be strategically designed to make it easy for users to register or buy tickets, as well as to find the necessary information. In other words, both the purpose of the event and its value must be obvious to potential attendees.

Remember that your event is a product. And just like with all other tangible products, there is a cost vs. benefit consideration. It’s up to you to tip the balance in favor of benefit on your landing page.

To tip the scales, you can't overlook five of the most important elements of landing pages for event promotion.

Observe, through examples, what the ideal landing page for your next appointment should look like.

The elements that cannot be missing
1.- Show the benefit