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Email marketing strategies to encourage the use of your company's app
App presentation email
Establish privileges for using the app (exclusive offers and discounts)
Inform and link the loyalty program
Remember the different advantages of using the app
Email marketing strategies to encourage the use of your company's app
When sending an advertising or promotional email, the link to the app must be part of the footer of the message . Not in vain, and just like social networks , including a button is imperative. For example, Atrápalo includes it clearly visible at the bottom.
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However, beyond this question, you have to implement specific strategies . Messages have to be motivated if you want to put your company's app in the spotlight. In the end, if morocco business email list what you want is to increase the number of people using your app, there are some interesting tricks to achieve this.
Do you use a mass email marketing solution ? If so, there are a few things you should know about apps. These common practices will interest you:
App presentation email
The app needs to be presented to the public , and for that, a specific email is essential . There are a number of issues that should be included in the message, such as the functions it provides , the download method and some images to illustrate how it works. Remember that a message should always be clear, specific and concise. In addition, you must state from which day the download is available and the compatible operating systems.
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The idea is to generate positive expectations. In this case, you should emphasize the content of the message from the subject line. This will make the people who read it really interested, increasing the opening rate .
Establish privileges for using the app (exclusive offers and discounts)
Messages offering privileges for using the app are a classic option, but one that works. For example, if there is a special offer , you can indicate that app users will be able to access it early ; this will serve to increase the number of downloads. Additionally, setting an exclusive discount only for app users will also help.
Of course, keep in mind that the privileges you establish have to be real, tangible and easily accessible. In addition, these advantages have to be important enough for the recipient to take the trouble.
Inform and link the loyalty program
Sending informative emails is important if you want to promote your app. There are loyalty programs that you can and should inform people about on a regular basis. And a very good option to increase the downloads of your app is to link the loyalty program to the use of the app. In addition, it is a functional issue due to the synergies, because most internet connections are through mobile devices.
The goal is to boost the app channel and, in this way, build loyalty among the recipient. Since you are no longer working cold calling, since you already have an email address or previous purchases, it will be easier.
Remember the different advantages of using the app
A reminder email about the benefits of using the app is an interesting option, if the notification is timely. Therefore, it is advisable to detail, in three or four points, why it is worth downloading it . The result is that you will help the recipients focus their attention on that aspect.
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However, to avoid it being annoying, frequency is essential. A good option is to do the reminder once a year. This way, you won't achieve the opposite effect to what you intended.
App usage can be encouraged in a number of ways , and email marketing actions are very useful. Therefore, a free email marketing tool will generate value to reach more people.
