Political email marketing lessons from Barack Obama
Posted: Mon Dec 23, 2024 7:23 am
To find out how political email marketing strategies work in Spain, you only have to visit the websites of the main parties.
With the exception of the Popular Party, finding a good subscription form on the website itself is a difficult task. If not impossible. In fact, parties such as Podemos or Ciudadanos link subscription to the newsletter with registration as a supporter. And perhaps this move can make the form more difficult to find.
One of the most important points of any political email marketing campaign is precisely this. In business email lists uk fact, as mentioned in the previous point, making things easy for subscribers is essential.
If you take a look at the image above, you'll see how Hillary Clinton handled this factor and how she included forms on her website. Having a clear form with a striking call to action is vital . And in this case, the form totally dominates the website.
2.- Bernie Sanders fundraiser
Bernie Sanders' political email marketing campaign provides a valuable lesson in visual consistency.
Keep in mind that each email piece is a new opportunity to make a good impression and thus improve brand recognition. This means that consistency is key for each and every piece.
In this sense, it can be seen that both the copy is strong and the call-to-action buttons are used in an excellent way.
3.- Ben Carson
This piece of political email marketing is another example of fundraising, but approached in a different way.
In this case, the game is played with only one call to action, so it does not give rise to doubts or confusion among the recipients of the message.
However, one of the drawbacks of this email is that it includes too much text. Smart email marketers always consider the attention spans of their target audiences before creating each piece. This is how they determine the ideal length of each email.
Furthermore, as digital marketing data indicates , more emails are read on mobile devices. Therefore, texts should be adapted to be consumed on small screens.
4.- Thank you to the voters by Mike Lee
In political email marketing, thank you messages are extremely valuable, so it is interesting to analyze some of them.
Mike Lee's thank you to voters could have been more powerful, especially if he had worked on improving personalization and addressing each user by name instead of a generic " team " greeting.
However, the positive side is that the CTA is a link that asks users to subscribe. As you know, it is vital that each user is the one who decides what to subscribe to and what not to. Only in this way can a quality database be generated and, as a result, powerful results are achieved.
5.- Obama's fundraising
With the exception of the Popular Party, finding a good subscription form on the website itself is a difficult task. If not impossible. In fact, parties such as Podemos or Ciudadanos link subscription to the newsletter with registration as a supporter. And perhaps this move can make the form more difficult to find.
One of the most important points of any political email marketing campaign is precisely this. In business email lists uk fact, as mentioned in the previous point, making things easy for subscribers is essential.
If you take a look at the image above, you'll see how Hillary Clinton handled this factor and how she included forms on her website. Having a clear form with a striking call to action is vital . And in this case, the form totally dominates the website.
2.- Bernie Sanders fundraiser
Bernie Sanders' political email marketing campaign provides a valuable lesson in visual consistency.
Keep in mind that each email piece is a new opportunity to make a good impression and thus improve brand recognition. This means that consistency is key for each and every piece.
In this sense, it can be seen that both the copy is strong and the call-to-action buttons are used in an excellent way.
3.- Ben Carson
This piece of political email marketing is another example of fundraising, but approached in a different way.
In this case, the game is played with only one call to action, so it does not give rise to doubts or confusion among the recipients of the message.
However, one of the drawbacks of this email is that it includes too much text. Smart email marketers always consider the attention spans of their target audiences before creating each piece. This is how they determine the ideal length of each email.
Furthermore, as digital marketing data indicates , more emails are read on mobile devices. Therefore, texts should be adapted to be consumed on small screens.
4.- Thank you to the voters by Mike Lee
In political email marketing, thank you messages are extremely valuable, so it is interesting to analyze some of them.
Mike Lee's thank you to voters could have been more powerful, especially if he had worked on improving personalization and addressing each user by name instead of a generic " team " greeting.
However, the positive side is that the CTA is a link that asks users to subscribe. As you know, it is vital that each user is the one who decides what to subscribe to and what not to. Only in this way can a quality database be generated and, as a result, powerful results are achieved.
5.- Obama's fundraising