Anton Minnion headshot
Posted: Mon Dec 23, 2024 7:44 am
You’re almost done! The last task is to create an Audience in Advertising Studio, based on your Salesforce report Data Extension.
Create an Audience in Advertising Studio
Go to Advertising Studio and then Advertising Audiences.
Click ‘Create Audience’.
Enter a name for the audience and choose an ad network for the Destination.
Select an ad account.
Hit ‘Configure’ and on the configuration page select ‘Data Extension’.
Under ‘Synchronised Data Extensions’, select the DE you created for your Salesforce report.
Choose ‘Save’.
The setup is now complete and Pardot and Advertising Studio are connected! When new prospects enter Pardot and are added to your Salesforce campaign, the Advertising Audience will automatically update based on the sync frequency you set.
Hopefully, this guide has helped you successfully connect your Pardot and Ad Studio accounts but if you have questions or find yourself with errors, feel free to contact us about flexible support packages, including ongoing retainers or one-off projects.
Share
Anton Minnion
A data scientist and engineer, Anton has extensive experience in successfully delivering martech and salestech solutions for a variety of clients, both big and small, and across 25 countries. With a scary database of facebook amount of knowledge in the development space, his focus at MarCloud is on innovating technical solutions for clients but also creating brand new apps and products for Salesforce platforms, to solve common business challenges.
More by Anton Minnion
Featured resource
3D eBook cover with text A Guide to Salesforce Marketing Tools
Salesforce Marketing Tools
With the eBook ‘A Guide to Salesforce Marketing Tools’ in your arsenal, you’ll have a go-to, comprehensive, expert guide to understanding and selecting your perfect Salesforce marketing platform(s), be it Marketing Cloud Account Engagement (Pardot) or Engagement, and the products available to each.
Create an Audience in Advertising Studio
Go to Advertising Studio and then Advertising Audiences.
Click ‘Create Audience’.
Enter a name for the audience and choose an ad network for the Destination.
Select an ad account.
Hit ‘Configure’ and on the configuration page select ‘Data Extension’.
Under ‘Synchronised Data Extensions’, select the DE you created for your Salesforce report.
Choose ‘Save’.
The setup is now complete and Pardot and Advertising Studio are connected! When new prospects enter Pardot and are added to your Salesforce campaign, the Advertising Audience will automatically update based on the sync frequency you set.
Hopefully, this guide has helped you successfully connect your Pardot and Ad Studio accounts but if you have questions or find yourself with errors, feel free to contact us about flexible support packages, including ongoing retainers or one-off projects.
Share
Anton Minnion
A data scientist and engineer, Anton has extensive experience in successfully delivering martech and salestech solutions for a variety of clients, both big and small, and across 25 countries. With a scary database of facebook amount of knowledge in the development space, his focus at MarCloud is on innovating technical solutions for clients but also creating brand new apps and products for Salesforce platforms, to solve common business challenges.
More by Anton Minnion
Featured resource
3D eBook cover with text A Guide to Salesforce Marketing Tools
Salesforce Marketing Tools
With the eBook ‘A Guide to Salesforce Marketing Tools’ in your arsenal, you’ll have a go-to, comprehensive, expert guide to understanding and selecting your perfect Salesforce marketing platform(s), be it Marketing Cloud Account Engagement (Pardot) or Engagement, and the products available to each.