Marketing automation software usually comes with a learning curve, and Pardot is no exception. For beginners and advanced users alike, the many features and capabilities of a platform as powerful as Pardot are a lot to keep on top of. With lead targets and campaign deadlines a priority, it’s no surprise that corners are cut and accounts muddied in the interest of getting to market swiftly.
As Pardot consultants with access to dozens of Pardot accounts, we see first-hand the common faux paus that users make both during implementation, and account management. And by the way, we pass zero judgement!
But in the interest of helping bring some of these mistakes to light for the general good of the community, we’ve put together what we consider to be the seven ‘deadly’ sins of Pardot.
The point is to highlight areas you, as a Pardot marketer, could be guilty of overlooking or making errors so that you can right the wrongs and get your account in the best shape possible. A healthy account that is used with best practices is destined for better marketing results, including an all-important return on investment.
Below you’ll find a handy infographic summarising the seven database telemarketing deadliest sins of Pardot. Scroll beyond the infographic for the text version.
Infographic showcasing the Seven Deadly Sins of Pardot
What are the 7 Deadly Sins of Pardot?
Pride
Excessive belief in one’s own abilities
Even the most advanced Pardot users lean on others to bolster their success. Don't be too proud to invest in Pardot training, or the services of a certified consultant. A great partner will work as an extension.
Greed
An excessive desire for more
More prospects in your database doesn't equal more leads if you're only focused on quantity over quality. Use Grading to whittle out those who aren't potential customers from the start, and remember that 2
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