“Users of Experience Cloud (formally Community Cloud) may find this somewhat familiar, as it seems MCAE is taking inspiration from the platform’s Tracking and Cookie Consent mechanisms. Good news for the user, as these have been working very well.”
Brand new MCAE features
And if those platform enhancements weren’t enough to excite you, there’s a bunch of brand new features that us marketers have been calling out for - and we can’t wait to use!
Conditional Completion Actions
We’re now able to add conditional logic to forms and other automations that previously wouldn’t have been possible, using field value data to determine the appropriate completion action. In practice, this enables you to take specific, tailored actions based on how a Prospect fills in a form, as opposed to relying on separate automations or even Salesforce flows to pick up the slack.
Carl Mortimer, Functional Consultant at MarCloud
“What’s your favourite new feature, and why is it Conditional Completion Actions?! This is set to transform everything from sales routing via form completion actions, to data enrichment, to enabling very tailored nurture campaigns. Roll on Summer 22!”
Wait steps of less than one day
Engagement Studio veterans will no doubt be screaming out for wait steps of less than one day, and they’re finally set to be introduced in Summer 22.
The use-cases are plentiful, but being able to set up a welcome email series or tailored set of transactional emails using wait steps of hours, instead of days, can be a real difference maker in the world of customer engagement.
Customised User notifications
What good is a sturdy inbound lead process if notifications to Sales team members aren’t insightful? With this new feature, you can customise the alert that an assigned or specified User will receive, giving them actionable information as well as that all-important context on how to move forward.
Einstein just got smarter
Einstein is the all-powerful in the world of Salesforce, and these new features are set to transform not only the way we can tailor customer journeys based on their patterns of behaviour, but also report back on our successes.
We’ll soon be able to Leverage Account Tier’ in automations and denmark phone code workflows, such as engagement studio, to aid with targeted ABM campaigns.
Einstein Engagement Frequency
A brilliant new metric available via Einstein, this intelligent frequency status gives you visibility on who is receiving too much, too little, or just the right amount of email comms. You can then use this in automations to customise audiences based on frequency status.
Enhanced Einstein Attribution
While the old model was based on opportunity, this new attribution model measures revenue impact based on Accounts. You’re also able to fine-tune the other attribution models through additional configuration.
Advanced email metrics
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