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Want them to click the link to read more? Ask them to. Include instructions like “Read more,” “See more,” “Learn more.”This is especially important on Instagram, where link clicking isn’t easy. If you have , followers, you can use the swipe-up feature on your stories. Here’s an example from a CMI Instagram story:If you don’t have , followers, you can still use your Instagram posts to drive traffic to your content. You just have to direct your followers to click the link in your bio.

Here’s an example that includes both the request and an explanation switzerland business mailing list of how to do it:HANDPICKED RELATED CONTENT:Can’t Get That Click? Simple Strategies for CTAs That Convert [Examples]The --- Content Strategy to Drive Leads From Instagram MarketingCreate a curiosity gapMention a few intriguing details in your social post, but don’t give away all the content. Here’s a great example from Dennis Shiao. Notice how he uses an unexpected analogy to pique interest and then points viewers (using words and an emoji) to the article to learn why the advice he’s mentioned makes sense:In the beginning, your content marketing strategy should not be like a cable TV line-up (too many channels).

On the @DivvyHQ blog, @JoePulizzi explains why — Dennis Shiao (he/him) (@dshiao) May , Get the image rightHere, too, you want your image to get attention and be intriguing just enough to contribute to someone’s desire to click. works for you – you don’t have to use the main image from the article or the same image for all platforms.If your post is about research, maybe a quote or a chart showing an interesting finding would work better than, say, the cover of the report:On another channel, a funny GIF might work better.