Think of it like zebras! If you create distinct clusters distinct bulk sms ireland like a zebra’s stripes, you’ll know exactly what to look for when planning your messaging and activity. So, who to choose? The answer lies in balancing who is easiest to reach and engage, with who will be the most profitable. . Forage - gather your intel once you’ve unearthed the foundations, it’s time to dig deeper. Foraging is all about gathering the insights needed to set your brand apart and meet your audience’s needs. Consider: - what is your competitor’s positioning? Then you can position your brand as distinct and better! - what do your customers say about their challenges and aspirations? So you can position your brand as the solution! - where did your customers find you? To help you choose the priority channels to market through.
- a simple question to your customers - “what three words would you use to describe [your business’s name]?” to unlock golden nuggets for use in your brand messaging. If you are sceptical about market research, this may be because it takes time and resources and you want to get cracking! But also there is an unhelpful misconception that apple doesn’t do market research. This seems to give businesses a licence to “build it and they will come”. The more helpful reality is that apple subscribes to the wisdom of henry ford, when he said “if I had asked people what they wanted, they would have said faster horses.
