Supporting you in PPC campaigns
Posted: Mon Dec 23, 2024 9:00 am
That's why you need to know what users expect from you on social media so you can give them everything they want. Social proof creates trust and helps increase conversions. This is one of the reasons why it is always recommended to use testimonials in digital marketing .
Another recommendation for optimizing the conversion funnel from social networks is to get business phone number database to know your customers by developing a more active presence on them.
In addition, it is also interesting to include buttons for your social media profiles on your website, blog or email.
Another tip for optimizing the conversion funnel to attract potential customers is to opt for pay-per-click campaigns, one of the most common payment methods in online advertising.
Ideally, you should use these campaigns to drive all traffic to a specific landing page, where the next step is to get the email address of that potential customer.
How to engage users with your brand? You need to get their email address
4.- Creating effective landing pages
optimize the conversion funnel
A landing page must be able to draw all the attention to what is important. To achieve this, there are certain components that are a real must . In fact, there are some aspects that should be intuited at first glance:
What is offered on this landing page? Make sure that it is clear what you want to convey.
What benefit does your landing page provide to the visitor? Show the value that following your recommendations has for the user.
Why does the user need that offer?
How can the user complete the purchase process?
5.- Optimizing calls to action
optimize the conversion funnel
Of course, optimizing the conversion funnel to get email addresses is a must, as is designing the calls to action well. In fact, CTAs are the proposals that your landing pages make to users to achieve the objectives.
So, for each landing page, ask yourself what you want the reader to do. Maybe you want them to schedule an appointment, fill out a form, download a document, or watch a video. But whatever you want, you need to make it crystal clear. Consider where to place those calls to action to get them to exactly where you want them to go.
6.- Working on the forms
optimize the conversion funnel
One of the best resources to capture subscribers is through forms.
There are several parameters that influence the proper functioning of an online questionnaire:
Another recommendation for optimizing the conversion funnel from social networks is to get business phone number database to know your customers by developing a more active presence on them.
In addition, it is also interesting to include buttons for your social media profiles on your website, blog or email.
Another tip for optimizing the conversion funnel to attract potential customers is to opt for pay-per-click campaigns, one of the most common payment methods in online advertising.
Ideally, you should use these campaigns to drive all traffic to a specific landing page, where the next step is to get the email address of that potential customer.
How to engage users with your brand? You need to get their email address
4.- Creating effective landing pages
optimize the conversion funnel
A landing page must be able to draw all the attention to what is important. To achieve this, there are certain components that are a real must . In fact, there are some aspects that should be intuited at first glance:
What is offered on this landing page? Make sure that it is clear what you want to convey.
What benefit does your landing page provide to the visitor? Show the value that following your recommendations has for the user.
Why does the user need that offer?
How can the user complete the purchase process?
5.- Optimizing calls to action
optimize the conversion funnel
Of course, optimizing the conversion funnel to get email addresses is a must, as is designing the calls to action well. In fact, CTAs are the proposals that your landing pages make to users to achieve the objectives.
So, for each landing page, ask yourself what you want the reader to do. Maybe you want them to schedule an appointment, fill out a form, download a document, or watch a video. But whatever you want, you need to make it crystal clear. Consider where to place those calls to action to get them to exactly where you want them to go.
6.- Working on the forms
optimize the conversion funnel
One of the best resources to capture subscribers is through forms.
There are several parameters that influence the proper functioning of an online questionnaire: