Is Marketing Cloud Account Engagement still owned by Salesforce?
Posted: Mon Dec 23, 2024 9:07 am
How will this change the way I use the platform?
Nothing about the way you use the platform will change. The format and functionality stays exactly the same. Basically, same platform—new name!
Why did Pardot change its name?
We know the change from Pardot’ to Marketing Cloud Account Engagement’ might take a bit of getting used to, but it’s actually a smart move for the product. For years, users have been confused by the many individually named products within the Salesforce ecosystem, many of which were existing tools acquired by the company.
In particular, customers were torn between Salesforce Marketing Cloud and Pardot - both marketing automation software with similar features.
By renaming Pardot to Marketing Cloud Account Engagement and denmark phone number example bringing it under the Marketing Cloud umbrella, Salesforce aims to simplify their vocabulary and unite all of their products under a single source. From Salesforce Customer 360 (often referred to as Salesforce CRM), teams will be able to access all products from a single place and achieve a unified view of the customer.
Yes, Marketing Cloud Account Engagement is still a Salesforce product and ownership of the platform hasn’t changed.
Do I need to do anything?
Nope! Essentially, nothing about the way you use the platform, or ownership of the product has changed—just the name! So there's nothing you need to do right now.
We’ll be keeping a close eye on things as they evolve and will provide you with updates and information shared by Salesforce as they move through this transition.
In the meantime, feel free to get in touch if you have any questions about how to make the most of the Marketing Cloud Account Engagement platform for your business.
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Tom Ryan
Founder & CEO of MarCloud, Tom has been on both sides of the fence, client-side and agency, working with Salesforce platforms for the best part of a decade. He's a Salesforce Marketing Champion and certified consultant who loves to co-host webinars and pen original guides and articles. A regular contributor to online business and marketing publications, he's passionate about marketing automation and, along with the team, is rapidly making MarCloud the go-to place for Marketing Cloud and Salesforce expertise. He unapologetically uses the terms Pardot, Account Engagement and MCAE interchangeably.
More by Tom Ryan
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Nothing about the way you use the platform will change. The format and functionality stays exactly the same. Basically, same platform—new name!
Why did Pardot change its name?
We know the change from Pardot’ to Marketing Cloud Account Engagement’ might take a bit of getting used to, but it’s actually a smart move for the product. For years, users have been confused by the many individually named products within the Salesforce ecosystem, many of which were existing tools acquired by the company.
In particular, customers were torn between Salesforce Marketing Cloud and Pardot - both marketing automation software with similar features.
By renaming Pardot to Marketing Cloud Account Engagement and denmark phone number example bringing it under the Marketing Cloud umbrella, Salesforce aims to simplify their vocabulary and unite all of their products under a single source. From Salesforce Customer 360 (often referred to as Salesforce CRM), teams will be able to access all products from a single place and achieve a unified view of the customer.
Yes, Marketing Cloud Account Engagement is still a Salesforce product and ownership of the platform hasn’t changed.
Do I need to do anything?
Nope! Essentially, nothing about the way you use the platform, or ownership of the product has changed—just the name! So there's nothing you need to do right now.
We’ll be keeping a close eye on things as they evolve and will provide you with updates and information shared by Salesforce as they move through this transition.
In the meantime, feel free to get in touch if you have any questions about how to make the most of the Marketing Cloud Account Engagement platform for your business.
Share
Tom Ryan headshot
Tom Ryan
Founder & CEO of MarCloud, Tom has been on both sides of the fence, client-side and agency, working with Salesforce platforms for the best part of a decade. He's a Salesforce Marketing Champion and certified consultant who loves to co-host webinars and pen original guides and articles. A regular contributor to online business and marketing publications, he's passionate about marketing automation and, along with the team, is rapidly making MarCloud the go-to place for Marketing Cloud and Salesforce expertise. He unapologetically uses the terms Pardot, Account Engagement and MCAE interchangeably.
More by Tom Ryan
Featured