When asked to rank their top success

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Questions to ask yourselfIs it always a crisis that pushes us into being innovative about the way we manage content and communications as a company instead of as siloed departments?What processes, resources, and content are we developing during this crisis that we should keep post crisis?HANDPICKED RELATED CONTENT:Got a Plan? Content Marketing Success Demands ItA Simple-to-Do Content Audit With QuestionsSuccess is connecting with an audienceWe asked a new question in this year’s research to understand the top factors that contributed to the success of a content strategy.


factors, the ability to understand and connect with switzerland number for whatsapp the audience’s values, interests, and/or pain points (%) was far and away No. The factor with the second highest impact was having clear roles and responsibilities for content creators. Questions to ask yourselfHow will our ability to focus on the needs and wants of our audiences change in a post-COVID- world? Should we re-examine our audience personas to segment them against their attitudes in the new normal? (Hint: There is a correct answer to this question.

)What is in our editorial (or creation) queue? How should we alter our content creation plans based on the new road ahead?HANDPICKED RELATED CONTENT:The Core Roles of a Content Marketing TeamHow We’re Navigating the New Now of Content MarketingShould the News Disrupt Your Content Calendar? Here’s How to DecideInternal requests still drive strategyEven with a high percentage of marketers using documented content strategies, it appears as if the content team’s primary role is to act as “service center” to the broader business. The most frequently cited typical approach taken by content creators in their business (%) was project-focused – content is created in response to internal requests.