When pitching an idea to executives
Posted: Mon Dec 23, 2024 9:31 am
Share on XJoe explains that to get buy-in for a content marketing program, for example, the goal of the content is to create better customers and not to exclusively sell more product. With that overall goal, your email newsletter’s goal would be to build a relationship with your audience. Explain why that’s valuable to decision-makers up front and there won’t be confusion later when it comes time to measure the value.HANDPICKED RELATED CONTENT: How to Explain Content Marketing ROI to Win (or Keep) Buy-InProvide the perspective of the customer/audienceI love this tip from Jacqueline Urick, director of SEO/SEM and UX at Sears Home Services.
that elicits subjective feedback (e.g., “I don’t like taiwan contact number that video.”), she says to provide a gentle reminder that the content wasn’t created to target them. The content was created for your brand’s target audience.If you can show the proof that your target audience likes the type of content you’re proposing, you’ll be able to show why personal opinions in the room may not be as relevant to what your audience wants.HANDPICKED RELATED CONTENT:How To Create Content For Different Customer PersonasLooking for Content Strategy Buy-In? Don’t Rely on the Same Old ArgumentsUnderstand the priorities of the person being pitchedJust as executives should be reminded about who your audience is, you also should consider the audience you’re pitching.
Multiple people mentioned that this is where people fumble the most. They pitch their idea based on what they think is important not what the decision-makers think is important.“Everyone is going to have their own agenda and their own goals and their own vision of success … You need to think about what each person in the room wants,” says Daniel Codella, data evangelist at Sigma Computing.Craft your pitch by thinking about what each person in the room wants, says @mrcodella via @cmicontent.
that elicits subjective feedback (e.g., “I don’t like taiwan contact number that video.”), she says to provide a gentle reminder that the content wasn’t created to target them. The content was created for your brand’s target audience.If you can show the proof that your target audience likes the type of content you’re proposing, you’ll be able to show why personal opinions in the room may not be as relevant to what your audience wants.HANDPICKED RELATED CONTENT:How To Create Content For Different Customer PersonasLooking for Content Strategy Buy-In? Don’t Rely on the Same Old ArgumentsUnderstand the priorities of the person being pitchedJust as executives should be reminded about who your audience is, you also should consider the audience you’re pitching.
Multiple people mentioned that this is where people fumble the most. They pitch their idea based on what they think is important not what the decision-makers think is important.“Everyone is going to have their own agenda and their own goals and their own vision of success … You need to think about what each person in the room wants,” says Daniel Codella, data evangelist at Sigma Computing.Craft your pitch by thinking about what each person in the room wants, says @mrcodella via @cmicontent.