Any feature that gives time back to Pardot users is hugely valuable!
Posted: Mon Dec 23, 2024 9:40 am
The Lightning Landing Page Experience is drag-and-drop and responsive, just like the Lightning Email Builder. This means we are able to create entire pages simply by selecting the components we’d like to include, such as images, buttons and forms, and dropping these onto the page builder. When published the pages look great on desktop, tablet and mobile.
No longer will marketers need to rely heavily on developers to make changes to page layouts, font styling or switching images. In our experience, enterprise businesses especially have limitations around access to their website CMS and developer resources - the Lightning Landing Page Builder is a solution to this.
Saves time
With less reliance on web design and development teams, there is less back-and-forth, which ultimately means hours saved coordinating the launch of landing pages. Even more so, once the pages are live, if changes are required this is also a much faster task for users with the right permissions.
Tip: Permissions can be set to allow users to build and edit dominican phone number landing pages but restrict them from being able to publish.
Beautiful designs built by marketers to fit the purpose
In the classic builder, relying on developers to code designs can often mean restrictions around what’s possible. Lower budgets can mean more simplistic designs and having to re-purpose landing page templates for a variety of pages with different objectives.
With the new Lightning Page Builder, marketers can create pages that are designed for individual campaigns and objectives; be it signing up for an event, downloading a gated resource, or a bespoke Account-Based Marketing offer for a target account.
Get to market and make updates faster
The ability to quickly set up and amend campaign pages in hours, not days, is a huge advantage for businesses. How quickly we are able to get to market, particularly for urgent, reactive campaigns such as those we saw launched in the early days of the global pandemic, can be a huge factor in how successful those campaigns are.
To give you an idea of just how quickly you can build and update Pardot landing pages using the new Lightning Builder, here’s a video from Salesforce showing how some quick and easy page edits:
As you can see, the builder is really intuitive and user-friendly!
No longer will marketers need to rely heavily on developers to make changes to page layouts, font styling or switching images. In our experience, enterprise businesses especially have limitations around access to their website CMS and developer resources - the Lightning Landing Page Builder is a solution to this.
Saves time
With less reliance on web design and development teams, there is less back-and-forth, which ultimately means hours saved coordinating the launch of landing pages. Even more so, once the pages are live, if changes are required this is also a much faster task for users with the right permissions.
Tip: Permissions can be set to allow users to build and edit dominican phone number landing pages but restrict them from being able to publish.
Beautiful designs built by marketers to fit the purpose
In the classic builder, relying on developers to code designs can often mean restrictions around what’s possible. Lower budgets can mean more simplistic designs and having to re-purpose landing page templates for a variety of pages with different objectives.
With the new Lightning Page Builder, marketers can create pages that are designed for individual campaigns and objectives; be it signing up for an event, downloading a gated resource, or a bespoke Account-Based Marketing offer for a target account.
Get to market and make updates faster
The ability to quickly set up and amend campaign pages in hours, not days, is a huge advantage for businesses. How quickly we are able to get to market, particularly for urgent, reactive campaigns such as those we saw launched in the early days of the global pandemic, can be a huge factor in how successful those campaigns are.
To give you an idea of just how quickly you can build and update Pardot landing pages using the new Lightning Builder, here’s a video from Salesforce showing how some quick and easy page edits:
As you can see, the builder is really intuitive and user-friendly!