build trust with your subscribers. Additionally, removing invalid email addresses helps improve your sender reputation, and email deliverability rates, ensuring that your messages reach the intended recipients. Clean your email lists now with Clearout. Try for FREE! Provide an easy opt-out As per GDPR guidelines, consumers have the right to reclaim ownership of their data and opt out of marketing communications. Thus, if an existing customer or subscriber, who earlier opted to receive communication wishes to opt out, you should provide a clear option to unsubscribe
When someone clicks on the unsubscribe link, ensure that they are removed from your email list and all data stored about them for marketing purposes is deleted. You can also offer subscribers the option to morocco mobile number example customize their email subscriptions, enabling them to stop receiving specific types of emails. For example, they can choose to receive updates solely about new product launches or updates and decide how frequently they want to receive emails. This way, subscribers have better control over the communications they receive from businesses.
LOOKER Use a reputable & GDPR-compliant ESP Under GDPR being compliant means that you need to have a GDPR-compliant email service provider(ESP) and you need to be fully prepared or you both will be at risk of fines. So, you need to be sure that your ESP is following all the legal requirements. Here are some questions you should ask your ESP before starting: How recipients can be removed from contact lists and databases? What right of access to data subjects have to retrieve their data? What are the rights to rectify, change, or update personal data?