The key to a good SMS Marketing campaign

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Sending SMS with the company name is important. But it is also important to have the link include the same name. Every part of the content must generate trust. Make sure that the link also identifies you .
Make sure to send SMS with a company name and a link to users with smartphones. Not everyone has a smartphone, but according to data from SmartInsights , 80% of Internet users own a smartphone.
5.- Choose the campaign contacts
Send SMS with company name

To do this, you must first use online forms to enrich your list of records with phone numbers. You can also request in your SMS marketing messages that your customers provide you with other contact methods to complete your buy email database online marketing campaigns.

This will enrich your database and allow you to segment audiences. However, you should not work with audience segments only to decide when to send them. Segment by interests, needs, locations, behaviors, lifestyle, etc. A segmented audience will increase the performance of your SMS.

6.- Decide the right time to send
There is a time for SMS marketing. It is advisable to send messages in the morning or at the end of the work day.

But you should also take into account the time zone in other countries, especially if your company works internationally. It is best to segment your audience well and set the right times to send messages to each group. Keep in mind that no one will like to receive your message in the middle of the night.

However, it is worth noting that sending SMS with the name of a company is what will generate that initial trust in the user and what will lead them to open the message and read it .

Therefore, it is important to review and highlight the most important factors when creating good SMS strategies.

To start with, you need to make sure that your message is useful to the recipient, that it has value and that they need the information you are providing. SMS is often used to remind them of appointments, provide special discounts, etc.
Relevant. Without a doubt, any offer or content included in your message must be in line with the tastes and needs of the recipient of the message.
Personalized SMS. If this communication takes place in such a private and unique medium, why wouldn't the message be personal and tailored to each person? That's why it's important to work on a good database and then segment it. The more personalized the message is, the more impact it will have on its recipient. And, therefore, the more likely it is that they will convert or take the desired action.
Never forget to measure
SMS communication is measurable, reportable and testable in real time , obtaining data on sending, openings, clicks, etc. SMS can be measured to determine whether the results obtained meet the previously established objectives.

One of the best platforms to launch an SMS marketing strategy with which to always have the metrics ready, personalize messages and at an attractive price, is MDirector .

Try MDirector's SMS marketing management tool, the best option for attracting customers. You should not overlook the potential that a resource like this has combined with any other communication channel. With MDirector you can always combine the potential of an SMS Marketing platform with other channels such as landing pages, emailing, retargeting or some social networks.