Tools and techniques for effective monitoring

[mstajminakter15]

Octopush Features
1/ Detailed statistics in real time
They will allow you to instantly track the performance of your mailings: reading rates, click-through rates, unsubscriptions, and much more. This valuable information helps you adjust your strategy and make your messages more effective.

2/ The comparison functionality between different campaigns
It gives you a clear vision of what works best.

By analyzing your results, you identify the most effective approaches and refine your future actions for a better return on investment.

3/ Integration with other marketing solutions for a 360° vision
With Octopush, you can synchronize many tools such as your CRM, your email sending or data analysis platform.

All your interactions will be centralized, allowing you to better understand the behavior of your customers and prospects, at each stage of their journey.

For example, an integration with your CRM will allow you to enrich your hotmail email list databases with information from interactions: clicks on links, or responses to your messages.

Similarly, coupling your campaigns with data analysis solutions will allow you to track the positive impact of your actions on web traffic and conversions.

4/ Tests A/B
There's nothing better than doing A/B testing to see what works well and what works less, and thus readjust your message to be sure to reach your target and maximize the engagement of your campaign.

What does it consist of?

Sending two versions of the same message to different samples of your audience to see which one generates the best results.

You can test a multitude of variables: the content of the text, the tone used, the calls to action, or even the sending time.