The protection standard adopted is not new, the DMARC protocol

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Often, the most effective strategy combines both approaches to exploit their respective advantages and minimize the weaknesses.DMARC Protocol for your Email Marketing A person kneels on the floor surrounded by colorful digital icons, with a laptop nearby, focusing on a "MAIL" graphic. If you use email marketing services to send newsletters you must know the DMARC protocol! Starting in February 2024, Google and Yahoo will apply new requirements to email messages, especially bulk messages (newsletters). The goal is to protect the email boxes of its users from SPAM and/or fraudulent emails, in particular phishing and spoofing .


It has existed for several years and until now it had never been made mandatory although highly recommended. Anyone who does not comply with these requirements risks having their emails and newsletters rejected from all list of algeria whatsapp phone numbers Google (Gmail, GoogleMail, Google Workspace etc) and Yahoo email addresses starting in February 2024. It is also not difficult to predict that, following this initiative by the largest email service provider, the same requirements will soon be required by many other providers. Do you use email marketing platforms or email marketing software? Don't wait, check your DMARC settings now! What is phishing? Phishing is a form of online fraud in which attackers try to obtain personal information, such as passwords, credit card numbers, or banking details, by pretending to be a trustworthy person or organization.


Attackers typically send emails or messages that appear to come from legitimate financial institutions, e-commerce companies, or other online services in order to trick people into revealing their personal information. These emails or messages usually contain fraudulent links that lead to fake websites, where people are tricked into providing their sensitive information. For this reason, it is important to be aware of phishing and pay attention to the warning signs. Some of these signs are: Spelling or grammatical errors in emails Requests for personal or financial information via unsecured email Requests for urgent or threatening action.