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5 email ideas that work to re-engage your inactive contacts
1. Send a reminder email of what you are
2. Offer an exclusive discount
3. Conduct a survey to find out what needs to be changed
4. Send last chance email
5. Send a cancellation email
5 email ideas that work to re-engage your inactive contacts
Email marketing tools , which send mass emails, make it easy for you to carry out your campaigns regularly. But what is the best way to deal with an inactive contact?
Many times, the decision is made to mayotte business email list delete that contact to make room for others. But the truth is that re-engaging an inactive contact is much cheaper than starting from scratch . Therefore, it is worth considering whether there are possibilities of recovery. If so, you can start the re-engagement strategy to extend the Customer Lifecycle .
The following email examples can help you make an informed decision. Ideally, these steps should be progressive until you reach the point of closing if there is no other option. Take note, this will interest you:
1. Send a reminder email of what you are
The first step is to send your contact a reminder email that emphasizes who you are , your brand values , and what the recipient is missing out on. But don't be pushy or overly critical, so as not to have the opposite effect on the recipient. Finally, this can also be an opportunity to present your latest products. The example of the shoe manufacturer Sperry is a good example of this practice.
3 B2B inbound email templates to use for your next sales effort
Source: Sperry
There are other reminder email ideas that are very effective, if you personalize them. For example, the Teespring sales portal provides you with information about what you have sold, the total cost, and your success rate . Finally, a button to re-run campaigns is included, so it's an interesting option.
Teespring Re-engagement Email Campaign
Source: Teespring
2. Offer an exclusive discount
A recurring resource is to send an exclusive discount email to inactive customers . However, in this case it is convenient that you have previously checked. Who doesn't like to feel special? Well, this is a good opportunity to regain engagement with your contact . The global fashion giant H&M sends a special 15% discount email to this segment.
re-engagement-email-example-hm
Source: H&M
3. Conduct a survey to find out what needs to be changed
The survey email for inactive customers is a doubly important recovery technique . First, because you get the recipient to see that their opinion is relevant to you . Second, because this information , when collected from multiple recipients, will also help you fine-tune or reconfigure your campaigns . The Proven example is significant in terms of how to achieve both objectives, because it directly addresses the recipient by offering several options.
Source: Proven
4. Send last chance email
The last chance email is a resource used when you have information that the recipient has not responded for a long period of time. In this case, you can notify them that in a few days you will unsubscribe them from the newsletter if they do not respond or there is no activity. A good option is for the email to serve as a renewal of consent, in one sense or another. An interesting example is that of Animoto , which directly addresses the recipient and redirects them to a button to configure their preferences.
