Today, we will see how we can specifically manage Email Marketing, a subject in which we are experts as a professional tool , so that you can achieve good communication with your user community.
And you… how are you managing Email Marketing at the moment?
The Covid-19 health crisis has undoubtedly affected virtually all commercial communications of companies and brands, leading to a situation of uncertainty (yes, a situation that we can still define as uncertain), which we cannot ignore at any time.
But let's not panic! If you also have a digital bosnia and herzegovina business email list business that you make the effort to keep moving forward every day despite the adversities, we have a question for you: how are you communicating with your users? Through Email Marketing?
Perfect. We think it's a good choice.
And, in fact, this article is directed at you.
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These are the tips that, as Email Marketing experts, we want to give you in order to gain the trust of your user community, gradually encouraging their loyalty and, above all, earning a place in their minds and positioning yourself as a key and essential brand for them.
The transparency that you can convey in your shipments is what will guarantee trust .
Your user, that user who has trusted you on more than one occasion, is eager to hear from you. Remember that and don't think otherwise. Whether it's to explain advances, new measures, protocols, etc. or to present your new autumn collection. It doesn't matter, but they are waiting for you. So... don't waste any more time.
But yes! We always recommend that you be as transparent, legal and clear as possible, that you speak directly to them about the situation you are in and how you are going to manage it.
Explain the situation you are in directly, without beating around the bush. Your audience will thank you for it.
But beyond that, settle the situation and move on .
At all times, you must give your message a touch of authenticity, emotion, inspiration and motivation.
4 key factors that must be, at all times, perfectly combined and highly balanced so that users who decide to read your message know your brand essence. Because yes, it is true that we are facing a rather complicated situation, but that does not mean that we cannot (or should not) continue moving forward with our brand and with the brand values that, at all times, we have wanted to share with our community.
Combine several channels simultaneously, trying not to duplicate your content as much as possible.
As we have already mentioned above, SMS Marketing is another communication channel or tool that has recently gained a lot of strength in the market among brands.
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And, at this time when we are all much more aware of the health crisis that we are facing, where -evidently- physical contact is increasingly taking a backseat (therefore, causing communications such as commercial brochures, flyers or anything that requires physical or human contact to be reduced), we are seeing how other channels are gaining more and more strength. One of them, SMS Marketing, since we may not have access to many things, but isn't our mobile phone still essential? In this way, it makes more sense than ever - today - that SMS is one of the most direct lines of contact.
