What is a CRM: The Basics
Posted: Tue Dec 24, 2024 8:15 am
A few years ago, digitizing business processes and customer acquisition strategies was considered a way to differentiate yourself from the competition. Today, digitization is no longer simply a factor of distinction, but has become an essential necessity to not fall behind and lose competitiveness.
The digitalization of a company's internal processes improves productivity because it simplifies the work and daily life of employees. But there is also external digitalization , focused on the activities to be implemented to attract customers .
HubSpot CRM helps you digitize your business both internally and externally by consolidating all your operations on a single platform.
Before we dive into the specific features of HubSpot CRM, let’s start colombia telegram lead at the beginning and understand what a CRM is in general.
The acronym stands for Customer Relationship Management . It is an essential tool for grouping and organizing information about all of a company's customers.
CRM aims to help a company organize a marketing and sales management process that is essential , but very complex. In practice, it is a methodology and technology that can increase customer loyalty and satisfaction .
In simple terms, CRM is a way of interacting with customers using specific software. These provide a real mapping of customer behavior, generating data that can serve as input for future strategies and product improvements.
The CRM, in addition to bringing together all customer data, has contact tracking features, notifications for sellers, control of proposal sending and much more.
CRM software helps you organize important data, find purchasing opportunities, highlight service issues, and help manage advertising campaigns. With CRM, all employees have access to the same data and can closely monitor the status of each lead and customer.
Download the free guide
"CRM - For an experience-oriented marketing"
The digitalization of a company's internal processes improves productivity because it simplifies the work and daily life of employees. But there is also external digitalization , focused on the activities to be implemented to attract customers .
HubSpot CRM helps you digitize your business both internally and externally by consolidating all your operations on a single platform.
Before we dive into the specific features of HubSpot CRM, let’s start colombia telegram lead at the beginning and understand what a CRM is in general.
The acronym stands for Customer Relationship Management . It is an essential tool for grouping and organizing information about all of a company's customers.
CRM aims to help a company organize a marketing and sales management process that is essential , but very complex. In practice, it is a methodology and technology that can increase customer loyalty and satisfaction .
In simple terms, CRM is a way of interacting with customers using specific software. These provide a real mapping of customer behavior, generating data that can serve as input for future strategies and product improvements.
The CRM, in addition to bringing together all customer data, has contact tracking features, notifications for sellers, control of proposal sending and much more.
CRM software helps you organize important data, find purchasing opportunities, highlight service issues, and help manage advertising campaigns. With CRM, all employees have access to the same data and can closely monitor the status of each lead and customer.
Download the free guide
"CRM - For an experience-oriented marketing"