Convert Better: Increase your conversion rate
Posted: Thu Dec 26, 2024 3:18 am
Automation software can help you increase your conversion rate and manage your contacts more efficiently.
The marketing automation platform will track your leads and you can also use it to retarget non-converting website visitors, increasing your CRO (Conversion Rate Optimization) .
So, automation will give your team more leeway to analyze data and marketing strategy to improve lead generation.
8 out of 10 marketing automation users see an increase in the number of leads; 77% of marketing automation users see an increase in the number of conversions ( Oracle, 2021 ).
4. Get accurate reporting
By using an automation platform you can generate automatic reports . Thus, a task that was always difficult is simplified.
Additionally, marketing automation platforms can provide a high-level overview of the overall process. This will help you see any issues and take action.
For example, if contacts drop off during lead nurturing email ghana telegram lead campaigns or during the sales process, careful analysis will help you identify these points and resolve them in a timely manner.
5. Improve customer experience: personalize your digital marketing strategy
By saving time on data entry and analysis, your marketing team can focus more on creating valuable content. Marketing automation software, perhaps with the help of AI , will allow you to create more personalized content with segmentation and reporting capabilities .
With marketing automation, you can target people across multiple channels.
You can target them on social media, with search ads, or through email campaigns.
43 % of marketers say that improving customer experience is the top benefit of using marketing automation ( Ascend2 and Research Partners, 2022 ).
How does marketing automation facilitate all of this?
Automation turns website visitors into leads, and once you know who your leads are, you can segment them based on behavior or characteristics.
For example, the entire lead nurturing process can be personalized: someone read a post about how to create a strong brand identity? Then your nurturing email will invite them to a branding webinar you're hosting.
The marketing automation platform will track your leads and you can also use it to retarget non-converting website visitors, increasing your CRO (Conversion Rate Optimization) .
So, automation will give your team more leeway to analyze data and marketing strategy to improve lead generation.
8 out of 10 marketing automation users see an increase in the number of leads; 77% of marketing automation users see an increase in the number of conversions ( Oracle, 2021 ).
4. Get accurate reporting
By using an automation platform you can generate automatic reports . Thus, a task that was always difficult is simplified.
Additionally, marketing automation platforms can provide a high-level overview of the overall process. This will help you see any issues and take action.
For example, if contacts drop off during lead nurturing email ghana telegram lead campaigns or during the sales process, careful analysis will help you identify these points and resolve them in a timely manner.
5. Improve customer experience: personalize your digital marketing strategy
By saving time on data entry and analysis, your marketing team can focus more on creating valuable content. Marketing automation software, perhaps with the help of AI , will allow you to create more personalized content with segmentation and reporting capabilities .
With marketing automation, you can target people across multiple channels.
You can target them on social media, with search ads, or through email campaigns.
43 % of marketers say that improving customer experience is the top benefit of using marketing automation ( Ascend2 and Research Partners, 2022 ).
How does marketing automation facilitate all of this?
Automation turns website visitors into leads, and once you know who your leads are, you can segment them based on behavior or characteristics.
For example, the entire lead nurturing process can be personalized: someone read a post about how to create a strong brand identity? Then your nurturing email will invite them to a branding webinar you're hosting.