Leverage custom fields in participation forms

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Deanonymize your social communities
De-anonymizing your site visitors is a good first step. What if we told you that you could also embed your Facebook fans or your Instagram subscribers ? This is a good solution to have qualitative interactions, which escape the sole goodwill of social network algorithms. Design an operation specific to the network you are targeting, such as a photo contest on Instagram for example, and share it with your social community. To participate, your fans will have to fill out a form and will thus feed your base . You will be able to communicate with them more easily, and above all learn a little more about them as you interact in the future. This is the good idea that Picture Organic Clothing had with its Eco Surf Day operation .

e-commerce marketing strategy acquisition picture organic clothing
Capture new contacts through newsletter subscription
Perhaps you have people among your visitors who have not yet made hong kong b2b leads a purchase but are still very interested in your brand. Why not offer a popup on your site so that they can subscribe to your newsletter? A good way to collect their contact and have them validate their GDPR consents . Take the opportunity to go further and ask them their preferences in terms of theme, contact channel, etc. With a complete acquisition strategy bringing together all these actions, you are sure to win a Golden Poulpe AND sustainably develop your contact base.

2. The master of customer knowledge strategy
Once you have gathered a lot of new contacts, you need to solicit them to make them want to buy your products. Yes, but… do you really know what they like? Do you really know their interests? By implementing a customer knowledge strategy , you will learn a little more about them in order to communicate in a more targeted and effective way.

They may not seem like much, but custom fields are real gold mines for getting to know your contacts better.