Email from brands—they now expect it.
Posted: Tue Dec 03, 2024 10:19 am
Mobile Optimization
It’s not just for laptops anymore—up to 81% of mobile device users check their email through smartphones.4 To keep your emails relevant, you need to make them mobile-friendly.
The bad news? About 88% of companies fail to optimize their emails for mobile device use.5 In short, this is frustrating for customers. About three-quarters of users will instantly delete an email that fails to display properly on mobile, leading to countless lost sales.6
In 2022, mobile optimization is the only way to go. Start adopting UI usa business email list or UX design to make your emails readable for all on-the-go customers.
#5 Personalization
Whether you’re 9 or 90 years old, everyone loves a hand-written note. There’s just a warm, fuzzy feeling that comes with a personal message. With email marketing, customers don’t just want a personalized
According to consumer research, about 71% of buyers feel frustrated if brands do not personalize their shopping experiences.7 Additionally, 90% of US shoppers think of marketing personalization as appealing. If you want to win over customers, you have to get to know them.
How can you make your buyers feel seen? Include some of these tactics for more personalized email marketing:
Name usage – It’s simple but crucial. Emails that include customer names feel more personal than generalized messages. Including the customer’s name in the subject line will catch their attention even more.
Personalized recommendations – In the era of Netflix and Spotify, consumers like it when brands give them informed recommendations. In fact, product recommendations encourage 45% of online buyers to choose a shopping site and 56% to return to a site.8 Companies can use abandoned shopping carts, order history, and demographic information to determine the best product recommendations.
Provide tips & tricks – Selling womenswear? Pull together a list of the hottest styling tips for spring 2022. Offering landscaping services? Share the best tricks for keeping grass healthy throughout summer weather. Industry-related guidance inspires confidence in consumers, and it gives a personal voice to brands.
Remember special dates – In marketing, every day is a chance to celebrate. Personalized emails that celebrate customer birthdays, subscription or member anniversaries, or any holidays will instantly boost morale. For a special treat, offer exclusive discounts with these personalized messages.
It’s not just for laptops anymore—up to 81% of mobile device users check their email through smartphones.4 To keep your emails relevant, you need to make them mobile-friendly.
The bad news? About 88% of companies fail to optimize their emails for mobile device use.5 In short, this is frustrating for customers. About three-quarters of users will instantly delete an email that fails to display properly on mobile, leading to countless lost sales.6
In 2022, mobile optimization is the only way to go. Start adopting UI usa business email list or UX design to make your emails readable for all on-the-go customers.
#5 Personalization
Whether you’re 9 or 90 years old, everyone loves a hand-written note. There’s just a warm, fuzzy feeling that comes with a personal message. With email marketing, customers don’t just want a personalized
According to consumer research, about 71% of buyers feel frustrated if brands do not personalize their shopping experiences.7 Additionally, 90% of US shoppers think of marketing personalization as appealing. If you want to win over customers, you have to get to know them.
How can you make your buyers feel seen? Include some of these tactics for more personalized email marketing:
Name usage – It’s simple but crucial. Emails that include customer names feel more personal than generalized messages. Including the customer’s name in the subject line will catch their attention even more.
Personalized recommendations – In the era of Netflix and Spotify, consumers like it when brands give them informed recommendations. In fact, product recommendations encourage 45% of online buyers to choose a shopping site and 56% to return to a site.8 Companies can use abandoned shopping carts, order history, and demographic information to determine the best product recommendations.
Provide tips & tricks – Selling womenswear? Pull together a list of the hottest styling tips for spring 2022. Offering landscaping services? Share the best tricks for keeping grass healthy throughout summer weather. Industry-related guidance inspires confidence in consumers, and it gives a personal voice to brands.
Remember special dates – In marketing, every day is a chance to celebrate. Personalized emails that celebrate customer birthdays, subscription or member anniversaries, or any holidays will instantly boost morale. For a special treat, offer exclusive discounts with these personalized messages.