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Why are triggers used?

Posted: Thu Dec 26, 2024 6:55 am
by rUparaHmaN014
When it comes to regularly scheduled emails, they tend to promote a product or service.

Whereas with triggered emails, it's all about information and giving the customer confidence that a process has been started or completed.

Following a potential customer’s kazakhstan mobile phone numbers database journey is crucial because there are often enough customers who go straight to the checkout button and others remain somewhat stuck in that sales funnel.

Triggered emails work well because they are timed at the right time and most of the time, the customer expects that email to arrive in their inbox.

Again, with emails enabled, it's not about the product or a product launch, or even company news.

Email automation triggers work so well because it is an email where a customer often wants to confirm whatever they have done.


The more focus you can put on the leader's journey, the more you will get out of that customer relationship.

You need to be able to maximize the potential that each lead could bring you, and triggers are a great way to guide that lead in hopes of becoming a customer.

Cold emails are often hit or miss when it comes to how effective they are in their delivery. Some may be read, while others may not even be opened and are immediately deleted.