Project detection is the spearhead of every company. Whether in the overseas data B2B or B2C world, project detection must comply with digital. Indeed, the use of digital tools is a real gold mine of information both in terms of its data and its processing.
Initially carried out through a telephone prospecting approach, project detection is carried out through commercial exchanges. Today, the B2B universe is lagging behind from a digital point of view and traditional means of communication remain the most used.
The rise of digital technology must now make it possible to meet different expectations such as the personalization of the offer. Just like in everyday life, B2B professionals are increasingly attached to this notion. Therefore, pure prospecting is no longer as effective; it is necessary to find needs and personalize the offer.
Today, we will ask ourselves how project detection should be carried out in the digital age? Between traditional and digital means, project detection must be thought of in an omnichannel manner.
How to do project detection using digital? This is the first question we will answer. Project detection via the web is part of a global strategy involving traditional and digital tools.
Regarding digital tools, several possibilities are available to you to carry out project detection. The first is CRM tools that allow you to see customer needs, particularly via scoring . The concept of scoring allows you to give points to a person visiting your site. The more they visit your site, the more interested they will be in you. You will also be able to know their points of interest and thus offer them a personalized offer.
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