Double Opt-In

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Did You Use Double Opt-In? A double opt-in is like having a bouncer at the door of your email list—it makes sure only interested subscribers get in, by sending a confirmation link to the email. This step helps ensure the email is active and intentionally shared. For example: Single Opt-In: A bot or someone entering “testfakeemail” during sign-up won’t get caught without double opt-in.

The user receives a confirmation email; if the address is invalid, it never usage of our employment database gets added to your list. If you’ve been using double opt-in, great! Your list is cleaner from the get-go. But if you’ve skipped this step, things can get messy. Typos, bots, or disinterested people might sneak in. Our advice? If you use single opt-in, verify your list regularly ( to months)—especially if your bounce rates are high. But for double opt-in, you can afford to stretch it to every – months since your list already has a strong foundation. What’s Your Email List Type- Static or Dynamic?

This might surprise you but the type of email list makes a big difference. Some email lists are more “active” and change rapidly but some remain as they are. For example: A promotional list with frequent sign-ups or a BB list tends to decay faster—subscribers often join for one-time offers or people switch jobs, making contacts outdated. On the other hand, a BC list or a long-term subscriber list, carefully curated over time with genuine interest, tends to be more reliable.