Seedtag AI reveals what users are most interested in on Women's Day
Posted: Sat Dec 28, 2024 5:00 am
Seedtag , a leading company in Contextual Advertising, thanks to its Contextual Intelligence technology, LIZ©, has revealed the digital media content that generates the most interest among users regarding Women's Day.
This year, the United Nations has chosen the motto for International Women's Day as 'DigitALL: Innovation and technology for gender equality'. Both gender equality and technology have been a list of cambodia cell phone numbers priority for Seedtag since its inception, both because of its relationship with technology and its commitment to gender equality, reflected in the parity of its workforce - 49% women in its workforce and 48% in leadership positions.
In addition to supporting and commemorating this date, Seedtag promotes the role of women in the adtech industry and, for example, women are the ones leading the company in strategic countries such as France, the United Arab Emirates, Mexico, Brazil and Colombia.
To understand what is generating the most interest on International Women's Day, Seedtag's Contextual Intelligence technology, LIZ©, analyzed millions of articles from across its global publisher network. Seedtag has conducted an analysis to highlight which terms and content categories are generating the most interest in digital media articles related to International Women's Day:
This year's theme, #EmbraceEquity, is the content category that generates the most interest (11%) among articles related to this day.
8 % of the articles associated with the #EmbraceEquity theme are also related to the fight against ethnic discrimination and 7% to the LGBT+ community.
The categories “Transversal Feminism” (6%), “Women’s Health” (5%) and “Women in Sport” (3%) are those that generate the most interest after “Embrace Equity”.
Empowerment is a term that generates great interest among users, with actresses (22%), fashion icons (18 % ) and singers (14%) being the most prominent in these articles.
This year, the United Nations has chosen the motto for International Women's Day as 'DigitALL: Innovation and technology for gender equality'. Both gender equality and technology have been a list of cambodia cell phone numbers priority for Seedtag since its inception, both because of its relationship with technology and its commitment to gender equality, reflected in the parity of its workforce - 49% women in its workforce and 48% in leadership positions.
In addition to supporting and commemorating this date, Seedtag promotes the role of women in the adtech industry and, for example, women are the ones leading the company in strategic countries such as France, the United Arab Emirates, Mexico, Brazil and Colombia.
To understand what is generating the most interest on International Women's Day, Seedtag's Contextual Intelligence technology, LIZ©, analyzed millions of articles from across its global publisher network. Seedtag has conducted an analysis to highlight which terms and content categories are generating the most interest in digital media articles related to International Women's Day:
This year's theme, #EmbraceEquity, is the content category that generates the most interest (11%) among articles related to this day.
8 % of the articles associated with the #EmbraceEquity theme are also related to the fight against ethnic discrimination and 7% to the LGBT+ community.
The categories “Transversal Feminism” (6%), “Women’s Health” (5%) and “Women in Sport” (3%) are those that generate the most interest after “Embrace Equity”.
Empowerment is a term that generates great interest among users, with actresses (22%), fashion icons (18 % ) and singers (14%) being the most prominent in these articles.