10 key metrics for your cross-channel strategies
Posted: Sat Dec 28, 2024 5:22 am
No reviews yet
Article updated 3 years ago by NewsMDirector
conversion funnel - cross-channel metrics
Metrics are a fundamental aspect when executing a marketing strategy. Thanks to good indicators, you will be able to know at all times how the SMS or Email you have sent or the publication on a social network is performing. The data you obtain is essential and basic to be able to understand how the client behaves, what they need from your brand, what type of content or words work best or at what times to publish.
Cross-Channel metrics are difficult to combine, due to the logic of this form of marketing, since you combine several devices, media, channels and ways of communicating. Therefore, in order to measure and compare the cambodia whatsapp phone numbers effectiveness of your Cross-Channel strategy, it will be essential to manage some of the metrics of each of the marketing strategies implemented.
In order to better work on your Cross-Channel strategy, we have compiled 10 essential Cross-Channel metrics to understand your strategies and without which it will be difficult for you to know the real evolution of your Cross-Channel campaigns.
TABLE OF CONTENTS
Email marketing metrics
1.- Opening rate
2.- Click rate
3.- Bounce rate
SMS Marketing Metrics
4.- Shipping rate
5.- Dropout rate
Display Campaign Metrics
6.- Impressions
7.- Click Through Rate (CTR)
Landing page metrics
8.- Unique visitors
9.- Cost Per Acquisition (CPA)
10.- Conversion rate
Email marketing metrics
click-through rate
Email marketing metrics are necessary to measure and evaluate the emails that are part of your Cross-Channel campaign. This field usually includes metrics as varied as opening rates, click rates, conversion rates, bounce rates or unsubscribe rates. All of them are essential to know if the recipients of the messages interact with your messages in the expected way. In this decalogue we have chosen the following 3 metrics to evaluate your email marketing campaigns:
Article updated 3 years ago by NewsMDirector
conversion funnel - cross-channel metrics
Metrics are a fundamental aspect when executing a marketing strategy. Thanks to good indicators, you will be able to know at all times how the SMS or Email you have sent or the publication on a social network is performing. The data you obtain is essential and basic to be able to understand how the client behaves, what they need from your brand, what type of content or words work best or at what times to publish.
Cross-Channel metrics are difficult to combine, due to the logic of this form of marketing, since you combine several devices, media, channels and ways of communicating. Therefore, in order to measure and compare the cambodia whatsapp phone numbers effectiveness of your Cross-Channel strategy, it will be essential to manage some of the metrics of each of the marketing strategies implemented.
In order to better work on your Cross-Channel strategy, we have compiled 10 essential Cross-Channel metrics to understand your strategies and without which it will be difficult for you to know the real evolution of your Cross-Channel campaigns.
TABLE OF CONTENTS
Email marketing metrics
1.- Opening rate
2.- Click rate
3.- Bounce rate
SMS Marketing Metrics
4.- Shipping rate
5.- Dropout rate
Display Campaign Metrics
6.- Impressions
7.- Click Through Rate (CTR)
Landing page metrics
8.- Unique visitors
9.- Cost Per Acquisition (CPA)
10.- Conversion rate
Email marketing metrics
click-through rate
Email marketing metrics are necessary to measure and evaluate the emails that are part of your Cross-Channel campaign. This field usually includes metrics as varied as opening rates, click rates, conversion rates, bounce rates or unsubscribe rates. All of them are essential to know if the recipients of the messages interact with your messages in the expected way. In this decalogue we have chosen the following 3 metrics to evaluate your email marketing campaigns: