How to create a lead form in VK Advertising

[Reddi2]

To do this, go to VK Advertising , click on the “Lead Forms” section in the field on the left and click on the “Create a lead form” button.

Create a lead form in VK Advertising
Creating a new lead form.
Source: VK Advertising
After clicking on the right side of the screen, you will see a form for creating an advertisement that you need to fill out. It consists of 4 steps.

Step 1. Design
Form design options
Designing a new lead form
The lead form name is the name under which it will be displayed in the advertising account. Visible only to you.

The company logo and name will be used in the ad. The background gradient is the color of the background on which the form will be displayed.

The first screen of the form that the user will see can be of three types.

Compact — this is one slide, title, brief description of the survey. The why choose our service user can also leave their contacts there: name, phone number and email for communication.

The title length is up to 50 characters, the survey length is up to 35 characters. They will be displayed at the top of the lead form.

Example of filling out a compact form
Lead form "Compact".
Source: VK Advertising
More text — a variant with an introductory slide. Suitable if you want to describe the offer in more detail. Suitable for products with a long sales cycle.

The title is limited to 50 characters, and the description is limited to 350 characters.

Example of filling in text fields
Lead form "More text".
Source: VK Advertising
A reward is a form that works best if you want to ask a user to take a survey or fill out a questionnaire with a lot of items.

This form comes in two types:

“Discount” — involves filling in the title (up to 50 characters) and the discount amount (in rubles or as a percentage).
"Bonus" - involves filling in the title (up to 50 characters) and the name of the bonus (up to 30 characters). The link to the bonus will need to be added in the fourth step of the settings.